Business NewsCustomer ExperienceInnovationLeadership
January 11, 2018

CES 2018 IBM Watson IoT Expert Chat with Tim Hayden

To start 2018 with a bang, a couple of the Brain+Trust Partners team members headed to CES to take in all the breakthrough technology being introduced. Tim Hayden was invited to IBM Watson Internet of Things’ booth for an Expert Chat. The interview took place in #accessibleOlli which is an all-electric,…
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Business NewsLeadership
April 4, 2017

IBM Marketing: A #NewWaytoWork Returns to an Old Way – Lessons to be Learned

In September of 2016 IBM hired their first CMO with experience in the startup world as well as in big business. Her name is Michelle Peluso. Prior to joining IBM she was the CEO of Gilt, which recently sold to Hudson Bay, owner of Saks Fifth Avenue. Michelle was the…
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LeadershipStrategy
March 23, 2017

Meet Our Advisory Board

Cat: Where are you going? Alice: Which way should I go? Cat: That depends on where you are going. Alice: I don’t know. Cat: Then it doesn’t matter which way you go. Brain+Trust Partners has a sense of direction, but we also felt like we needed some additional brainpower to…
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StrategyUncategorized
January 25, 2017

Brand Survival in the Post-Factual Age

NOTE:  Sign up below to receive our whitepaper on this issue later this month. Perhaps the most surreal new phrase in the American lexicon is “alternative facts” -- introduced by Trump administration senior advisor Kellyanne Conway in a bizarre effort to explain or justify White House Press Secretary Sean Spicer’s…
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Customer ExperienceInnovationStrategy
January 17, 2017

Deaf & Blindsided: Innovation is About Listening

What does the Inauguration of the 45th American President and Blockbuster have in common? The organizations weren't listening. I know, probably an answer far less snarky than what you were expecting. However, there is a far more pragmatic and important reality impacting your business you need to recognize. With the holiday season…
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Future of Work
October 4, 2016

Big Brands, Big Platforms for an Expanding Freelance World

"I skate to where the puck is going to be, not where it has been."  ~ Wayne Gretzky When big companies begin to leverage their platforms for a specific niche, one should wisely take notice. It was no big deal when Craigslist job postings entered local markets - Like a digital “want…
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Customer ExperienceLeadershipStrategy
October 3, 2016

Customer Experience: New Thinking for An Old Problem

Customer Experience is all the rage, but is it really delivering results? We're seeing new CX related efforts in companies big and small. They have been started in IT, Customer Service, marketing and many other silos within organizations. Case studies galore are celebrating these efforts. Internally there are celebrations for…
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Future of Work
September 27, 2016

The changing workforce and 3 ways you can find success in it

Changing is never easy... for anyone. And we at brain+trust partners have been helping brands and individuals evolve the changing landscape of business for many years. Helping businesses strategize and relevantly connect with their customers is what we love to do! In just a few short years, brands learned to connect to customers…
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Leadership
September 26, 2016

Changing Times for Some…

I would like to take this opportunity to thank everyone for the wonderful welcome offered to Brain+Trust Partners. The past week has been a whirlwind for me, as well as Angus, Scott, Chris and Tim. We did not know what to expect as we launched this next chapter in our…
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