March 20, 2018

The Difference: Episode 5 – Five Terrible Brand Crises and What Execs Can Learn

Brain+Trust Partners' cofounder Christopher Barger and co-host Jay Acunzo run down a list of five awful PR crises facing big brands and what executives can learn. From the funny and bizarre to the serious and tragic, the guys deconstruct these stories through the lens of leading a global business and addressing…
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March 6, 2018

The Difference: Episode 4 – It’s Hard: A Blunt Look at Digital Transformation for Brands

Brain+Trust Partners' CEO Scott Monty and co-host Jay Acunzo swap stories of doing things the right way and, of course, the wrong way both from their own careers and around the world of Fortune 500 brands. Jay shares the story of a global hotel chain executive acting more like a…
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Artificial IntelligencePodcast
February 20, 2018

The Difference: Episode 3 – Artificial Intelligence: Setting Expectations

In the third episode of The Difference, Brain+Trust Partners' Tim Hayden and co-host Jay Acunzo talk artificial intelligence. Tim dives into his past and present work with larger organizations and innovative tech companies, and the guys discuss the hype around AI. What should executives be prepared to do in the near-term, and…
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Automobile IndustryPodcast
February 6, 2018

The Difference: Episode 2 – Autonomous Vehicles: The Crucial Missing Piece of the Discussion

In the second episode of The Difference, Brain+Trust Partners' Christopher Barger and co-host Jay Acunzo dive into autonomous vehicles and try to separate hype from substance. Specifically, Christopher pulls from his years at GM and working with Fortune 500 executives to outline the real transformation needed to make autonomous vehicles part of…
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February 5, 2018

Connection Interrupted Podcast: Lessons in Leadership with Scott Monty

Scott Monty joined Sam Maule on the podcast Connection Interrupted to discuss the importance of authentic storytelling and leadership. Scott shared his leadership lessons from his time as the Global Digital & Multimedia Communications Manager for Ford Motor Company from 2008-2014, where he witnessed firsthand the authentic leadership qualities of Ford's then-CEO,…
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January 18, 2018

The Difference: Episode 1 – Personalization: Why Some Brands Win and Others Look Foolish

Welcome to our first episode of The Difference. In this episode, Brain+Trust Partners CEO, Scott Monty, looks at how some brands use personalized communications well, while others look foolish. From the content we’re served up to the offers we receive, the future was supposed to deliver our preferences directly to us. But…
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Business NewsCustomer ExperienceInnovationLeadership
January 11, 2018

CES 2018 IBM Watson IoT Expert Chat with Tim Hayden

To start 2018 with a bang, a couple of the Brain+Trust Partners team members headed to CES to take in all the breakthrough technology being introduced. Tim Hayden was invited to IBM Watson Internet of Things’ booth for an Expert Chat. The interview took place in #accessibleOlli which is an all-electric,…
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Business NewsLeadership
April 4, 2017

IBM Marketing: A #NewWaytoWork Returns to an Old Way – Lessons to be Learned

In September of 2016 IBM hired their first CMO with experience in the startup world as well as in big business. Her name is Michelle Peluso. Prior to joining IBM she was the CEO of Gilt, which recently sold to Hudson Bay, owner of Saks Fifth Avenue. Michelle was the…
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March 23, 2017

Meet Our Advisory Board

Cat: Where are you going? Alice: Which way should I go? Cat: That depends on where you are going. Alice: I don’t know. Cat: Then it doesn’t matter which way you go. Brain+Trust Partners has a sense of direction, but we also felt like we needed some additional brainpower to…
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January 25, 2017

Brand Survival in the Post-Factual Age

NOTE:  Sign up below to receive our whitepaper on this issue later this month. Perhaps the most surreal new phrase in the American lexicon is “alternative facts” -- introduced by Trump administration senior advisor Kellyanne Conway in a bizarre effort to explain or justify White House Press Secretary Sean Spicer’s…
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