Trust
April 24, 2018

Our Terms of Service Have Changed

The Facebook / Cambridge Analytica news has brought quite a bit of the unrealized or unspoken of the tech world into national consciousness. Collectively (and individually in some cases), we've been talking about data, privacy, and what we're willing to give up for our beloved free services. But it strikes us that there's an…
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Artificial Intelligence
April 17, 2018

We Don’t Need Smarter Technology

We've certainly learned quite a bit about Facebook over the last few weeks, haven't we? What's becoming increasingly clear with every conversation, every question answered (or skirted), and every discovery is that data privacy and ownership are at the center of things. And those issues remain critical for businesses to address with regard…
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Customer ExperienceLeadershipSecurityTrustUncategorized
April 11, 2018

With Great Power Comes Great Responsibility

As we write, Facebook CEO Mark Zuckerberg is appearing before Congressional committees where he is testifying on Facebook's approach to data and privacy. We read the prepared testimony that Facebook released (spoiler alert!) and caught some of the questioning. You've probably heard the phrase "with great power comes great responsibility." Its origins are uncertain, as…
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Uncategorized
April 2, 2018

Social Networks and Human Nature

A controversial memo written by Facebook executive Andrew Bosworth memo – admittedly written to provoke a response – revealed the extent to which Facebook’s leadership understood the social risks inherent in the platform. "We connect people. Period. That’s why all the work we do in growth is justified." But here's the thing:…
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Leadership
March 29, 2018

The Crisis at Facebook is Not About Data; It’s About Leadership

The technology sector – particularly that of Silicon Valley – has been under fire in the last year or so. We've seen it through Uber's toxic culture and glib attitude about geotracking customers even when they weren't using the app (among other things), Twitter and Facebook enabling of bots and trolls under…
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SecurityTrust
March 26, 2018

Damage Control

We initially meant to write about a study just released by the Pew Research Center that reported that a quarter of Americans are online almost constantly, coupled with an experiment by ABC News that showed what happens when kids have no screen time limits for 48 hours. Taken together, both pieces indicate the potential…
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Customer Experience
March 14, 2018

Trust Matters

There's no question that we live in a society in which information moves faster than ever before. So the old adage that "a lie is halfway around the world before the truth has a chance to put its pants on" is quite accurate. A recent study in Science found that false news travels…
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Customer Experience
March 6, 2018

The Silent Brand Killer

They say that high blood pressure is "the silent killer." However, what will ultimately defeat CPG brands is not a silent killer, but rather an invisible one. When you use an Amazon Echo, unless you've established some loyal relationship with a brand, you'll likely ask for the category of product…
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Customer ExperienceInnovationLeadershipStrategy
March 2, 2018

Brain+Trust Partners: Perspective on Transformation

(Photo credit: Jason Thibault via Flickr Creative Commons) One of the most overused terms in entrepreneurship is "pivot." You've undoubtedly seen it used by various startups, and it seems like they're trying to fix a broken business. Or it may seem like they've tapped into some new insight and are…
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Leadership
February 1, 2018

This One Thing is at the Core of Leadership

Too often we think of leadership as a series of tasks to manage, of goals to meet and numbers to hit. It's a matter of jumping through hoops that we create for ourselves or that others set for us, and we're judged on how much we've done. But true leaders…
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