Business NewsMediaTrust
December 7, 2016

When Media Attack

  Note: this commentary originally appeared as an episode of The Full Monty show. You can listen to it here: So much about the political and media cycle in 2016 has been unusual, uncommon, or unprecedented. If anyone thought this pattern would end once the election was over, the past…
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Customer ExperienceLeadership
October 7, 2016

The LinkedIn User Experience Needs Improvement

By Qwertyxp2000 via Wikimedia Commons   Last week, I made a major career announcement; my partners and I launched the executive consultancy Brain+Trust Partners. We pulled all of the usual levers: press release, media and influencer briefings, blog posts, social network sharing, and profile updates. As you would expect, one of those updates…
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LeadershipStrategy
September 23, 2016

The Brain+Trust Vision

Credit: Mélanie Plante (Flickr)  When we thought about creating Brain+Trust Partners, we honestly struggled a bit. We knew we wanted to bring together partners who had significant experience with big brands, but we didn't want to create a business model that was unsustainable. And we needed to launch quickly, which meant…
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