SecurityTrust
March 26, 2018

Damage Control

We initially meant to write about a study just released by the Pew Research Center that reported that a quarter of Americans are online almost constantly, coupled with an experiment by ABC News that showed what happens when kids have no screen time limits for 48 hours. Taken together, both pieces indicate the potential…
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Customer Experience
March 14, 2018

Trust Matters

There's no question that we live in a society in which information moves faster than ever before. So the old adage that "a lie is halfway around the world before the truth has a chance to put its pants on" is quite accurate. A recent study in Science found that false news travels…
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Customer Experience
March 6, 2018

The Silent Brand Killer

They say that high blood pressure is "the silent killer." However, what will ultimately defeat CPG brands is not a silent killer, but rather an invisible one. When you use an Amazon Echo, unless you've established some loyal relationship with a brand, you'll likely ask for the category of product…
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Customer ExperienceInnovationLeadershipStrategy
March 2, 2018

Brain+Trust Partners: Perspective on Transformation

(Photo credit: Jason Thibault via Flickr Creative Commons) One of the most overused terms in entrepreneurship is "pivot." You've undoubtedly seen it used by various startups, and it seems like they're trying to fix a broken business. Or it may seem like they've tapped into some new insight and are…
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Leadership
February 1, 2018

This One Thing is at the Core of Leadership

Too often we think of leadership as a series of tasks to manage, of goals to meet and numbers to hit. It's a matter of jumping through hoops that we create for ourselves or that others set for us, and we're judged on how much we've done. But true leaders…
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Business NewsMediaTrust
December 7, 2016

When Media Attack

  Note: this commentary originally appeared as an episode of The Full Monty show. You can listen to it here: So much about the political and media cycle in 2016 has been unusual, uncommon, or unprecedented. If anyone thought this pattern would end once the election was over, the past…
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Customer ExperienceLeadership
October 7, 2016

The LinkedIn User Experience Needs Improvement

By Qwertyxp2000 via Wikimedia Commons   Last week, I made a major career announcement; my partners and I launched the executive consultancy Brain+Trust Partners. We pulled all of the usual levers: press release, media and influencer briefings, blog posts, social network sharing, and profile updates. As you would expect, one of those updates…
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LeadershipStrategy
September 23, 2016

The Brain+Trust Vision

Credit: Mélanie Plante (Flickr)  When we thought about creating Brain+Trust Partners, we honestly struggled a bit. We knew we wanted to bring together partners who had significant experience with big brands, but we didn't want to create a business model that was unsustainable. And we needed to launch quickly, which meant…
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