Cat: Where are you going?
Alice: Which way should I go?
Cat: That depends on where you are going.
Alice: I don’t know.
Cat: Then it doesn’t matter which way you go.
Brain+Trust Partners has a sense of direction, but we also felt like we needed some additional brainpower to help keep us aligned with market needs, determine where we’re going next, and advise us on the aspects of running a small business.
So we put together an advisory board consisting of some of the smartest people in business, hailing from many different industries, all with solid backgrounds. And we’d like to introduce them to you (though you may well know them already).
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Gini is also a speaker, sharing her expertise on topics including reputation management, crisis communications, social media, lead generation, content marketing, community development and engagement, and public relations. She and her firm have won countless awards from PRSA, IABC, PR News, and her work in the digital space created the opportunity for her to be named one of the top PR professionals in the world for three years running. Gini is a past president of PRSA Chicago, has served on the board of Counselor’s Academy, and serves on the board of three organizations.
Lisa Joy Rosner
Lisa Joy is an award-winning and patented CMO who is an expert at launching and/or turning around enterprise software companies in Cloud, Social Business, Analytics and E-Commerce markets. During her career, she has successfully re-branded five companies and launched three companies, creating over $3.5 billion in market cap. She previously served as CMO at social intelligence company NetBase; Vice President of Marketing at MyBuys; and Vice President of Worldwide Marketing at BroadVision Inc. Ms. Rosner also held positions at Brio, DecisionPoint and Oracle. Lisa Joy was named a 2013 “Silicon Valley Woman of Influence”, Marketers that Matter, B2B Marketer of the Year by the Sage Group and Wall Street Journal and a Top 100 Women in Marketing honoree by Brand Innovators in 2015. She has been a guest lecturer at the Hass School of Business, the Tuck School of Business and Stanford University with a Bachelor’s degree (summa cum laude) in English Literature from the University of Maryland. In addition to Brain+Trust Partners, she sits on the advisory boards of Mintigo, The Big Flip and PLAE Shoes, the board of trustees for UC Merced and is the mother of four young children.
Rick is currently the Senior Manager of Telecom Service Management at General Motors. He has deep technical and commercial experience in I/T solutions, including designing, purchasing, and implementing I/T infrastructure and applications, as well as creating, launching and marketing technology solutions for customers. He has over a 20+ year high-tech career, directly leading organizations of cross-functional teams on multi-million dollar, multi-year I/T programs. His specialties include high-tech solution creation and selling, breaking down barriers to create healthy organizations, contact center technologies, contact center operations, partner / vendor management, contract negotiations, growth businesses, and non-profit leadership.
Stefania is the Founder, President and Chief Evangelist of CLEVER, the influencer marketing agency. She’s responsible for inking key partnerships in the viral and emotionally-driven #Batkid phenomenon and holds a seat on the Board of the Word Of Mouth Marketing Association. Stefania helped launch influencer platforms for Viacom/Nickelodeon and Babble.com (acquired by Disney), and was on the parenting advisory boards for Disney’s Family.com and Hidden Valley Ranch (Clorox). Along with her co-founders, Stefania authored the go-to guide on the industry, Influencer Marketing for Dummies.
Each of our advisors brings a wealth of experience to the table, from one of the world’s largest brands to startups to technology powerhouses. Each of them will be instrumental in our success moving forward, and will ensure that we continue to get the kind of ongoing real-world perspective that Brain+Trust was built on.
We look forward to working with them, and to expanding our board in the time ahead.