Business NewsLeadership
April 4, 2017

IBM Marketing: A #NewWaytoWork Returns to an Old Way – Lessons to be Learned

In September of 2016 IBM hired their first CMO with experience in the startup world as well as in big business. Her name is Michelle Peluso. Prior to joining IBM she was the CEO of Gilt, which recently sold to Hudson Bay, owner of Saks Fifth Avenue. Michelle was the…
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Business NewsMediaTrust
December 7, 2016

When Media Attack

  Note: this commentary originally appeared as an episode of The Full Monty show. You can listen to it here: So much about the political and media cycle in 2016 has been unusual, uncommon, or unprecedented. If anyone thought this pattern would end once the election was over, the past…
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Business NewsSecurityStrategy
October 25, 2016

Cybersecurity and the CMO

(Photo credit: Yuri Samoilov via Flickr Creative Commons) You might not have realized it, but on October 21, 2016, the role of the CMO — and writ larger, business itself — changed forever. Last Friday’s DDoS attacks on the Dyn Managed DNS infrastructure took out much of the Internet across North…
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Business News
September 29, 2016

Whither Twitter?

(Photo credit: Ged Carroll via Flickr Creative Commons) It’s almost become blood sport in the past two years, watching Twitter’s stagnant user growth and investor disquiet, and predicting its downfall or outright demise. As competition like Snapchat and Instagram continue to poach both users and advertising spend, observers have grown…
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