by Tim Hayden | Feb 26, 2024 | AI (artificial intelligence), Business News, Customer Data Platforms (CDP), Customer Experience, Cyber Security, Innovation, Leadership, Managing Liability, Strategy, Trust
Over the past decade, beyond the push for data warehousing and vanity metrics, enterprise brands have been searching for customer intelligence that improves media performance, personalizes experiences, and drives revenue growth. In 2024, this will be an urgent...
by Jo Borras | Jan 18, 2024 | AI (artificial intelligence), Auto Industry, BUSINESS, Customer Data Platforms (CDP), Customer Experience, Innovation, TECHNOLOGY
A Customer Data Platform, or CDP, is a comprehensive system that collects, unifies, and organizes customer and operational data from various touch points and channels into a centralized platform. It creates a unified customer profile and multiple AI models of your...
by Jo Borras | Dec 21, 2023 | AI (artificial intelligence), BUSINESS, Innovation, Leadership, TECHNOLOGY, Trust
When OpenAI released ChatGPT in November of 2022, the world as we knew it went into a tailspin of persistent change. Artificial intelligence went fast from a dramatized, science fiction version of machine learning and predictive modeling to something that felt — to...
by Jo Borras | Aug 15, 2023 | AI (artificial intelligence), Auto Industry, BUSINESS, Innovation, Leadership, MOBILITY, TECHNOLOGY, Trust
With urban areas struggling with traffic congestion, AI solutions have emerged in accessing real-time information from vehicles for traffic management, and utilizing mobility on demand in trip planning through a single user interface. — Science Direct In our...
by Tim Hayden | Dec 11, 2020 | Auto Industry, Customer Experience, Innovation, Leadership, Strategy
Source: Motortrend.com 2020 In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle’s onboard diagnostics (OBD) system to alert the driver when a vehicle experiences a malfunction. So what code pops up when not just a part, not...
by Tim Hayden | Aug 18, 2020 | Customer Experience, Innovation, Strategy
With special thanks to my inspiring co-author, John McNeel. Photo: Brayden Law Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ — a brand’s way of broadcasting to the world that, beyond building good products and services, it could also...