Artificial IntelligenceCustomer ExperienceInnovationStrategy
March 7, 2018

The Golden Customer Record: Personalization, Profits and More

In a previous post my colleague Scott Monty shared a word on The Silent Brand Killer, a brief note on the very real threat of brand dilution and competition that Amazon represents to just about any consumer-facing business. Today, we take a look at one of the immediate steps a…
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Customer ExperienceInnovationLeadershipStrategy
March 2, 2018

Brain+Trust Partners: Perspective on Transformation

(Photo credit: Jason Thibault via Flickr Creative Commons) One of the most overused terms in entrepreneurship is "pivot." You've undoubtedly seen it used by various startups, and it seems like they're trying to fix a broken business. Or it may seem like they've tapped into some new insight and are…
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Customer ExperienceLeadershipStrategyUncategorized
November 29, 2017

Customer Experience, 2007, 2017 and Onward…

This fall, we are celebrating the one-year mark of Brain+Trust Partners being open for operations. It has been a kinetic launch, and we will forever have a “startup” attitude, leaning into a journey that each day has seemingly only just begun. After all, the rate of change in human behavior…
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November 21, 2017

Where We’re Going, We Don’t Need Roads

(Photo credit: Simeon Berg via Flickr Creative Commons) In my last post, I talked about the many changes we’ve seen in the last year or so, along with the challenges that executives face as digital business transformation looms large. When I hop in my modified 1985 DeLorean and take a day trip…
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Future of WorkLeadershipStrategyUncategorized
October 30, 2017

Reflections On A Year Of Change

I’ve been in the “real world” in business for about two decades, and I’ve been “doing digital” for almost 14 years — about two-thirds of my career. For 19 of those years, I was a corporate animal, working either directly for or as agency support of some of the world’s…
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March 23, 2017

Meet Our Advisory Board

Cat: Where are you going? Alice: Which way should I go? Cat: That depends on where you are going. Alice: I don’t know. Cat: Then it doesn’t matter which way you go. Brain+Trust Partners has a sense of direction, but we also felt like we needed some additional brainpower to…
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January 25, 2017

Brand Survival in the Post-Factual Age

NOTE:  Sign up below to receive our whitepaper on this issue later this month. Perhaps the most surreal new phrase in the American lexicon is “alternative facts” -- introduced by Trump administration senior advisor Kellyanne Conway in a bizarre effort to explain or justify White House Press Secretary Sean Spicer’s…
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Customer ExperienceInnovationStrategy
January 17, 2017

Deaf & Blindsided: Innovation is About Listening

What does the Inauguration of the 45th American President and Blockbuster have in common? The organizations weren't listening. I know, probably an answer far less snarky than what you were expecting. However, there is a far more pragmatic and important reality impacting your business you need to recognize. With the holiday season…
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Business NewsSecurityStrategy
October 25, 2016

Cybersecurity and the CMO

(Photo credit: Yuri Samoilov via Flickr Creative Commons) You might not have realized it, but on October 21, 2016, the role of the CMO — and writ larger, business itself — changed forever. Last Friday’s DDoS attacks on the Dyn Managed DNS infrastructure took out much of the Internet across North…
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Customer ExperienceLeadershipStrategy
October 3, 2016

Customer Experience: New Thinking for An Old Problem

Customer Experience is all the rage, but is it really delivering results? We're seeing new CX related efforts in companies big and small. They have been started in IT, Customer Service, marketing and many other silos within organizations. Case studies galore are celebrating these efforts. Internally there are celebrations for…
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