Business NewsMediaTrust
December 7, 2016

When Media Attack

  Note: this commentary originally appeared as an episode of The Full Monty show. You can listen to it here: So much about the political and media cycle in 2016 has been unusual, uncommon, or unprecedented. If anyone thought this pattern would end once the election was over, the past…
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Customer ExperienceTrust
October 12, 2016

Awareness, Transparency, & Trust: How A Fake Instagram Account Might Cost Marketers More Than We Realize

(Photo credit: Terry Johnston Photo via Flickr Creative Commons) If you haven't yet heard the Internet-based tale of Louise Delage, it's worth a few minutes of your time and consideration. Ms. Delage, a 25 year old woman from Paris,  joined Instagram on August 1 and quickly became a star. Pretty, fun-loving,…
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