by Tim Hayden | Feb 26, 2024 | AI (artificial intelligence), Business News, Customer Data Platforms (CDP), Customer Experience, Cyber Security, Innovation, Leadership, Managing Liability, Strategy, Trust
Over the past decade, beyond the push for data warehousing and vanity metrics, enterprise brands have been searching for customer intelligence that improves media performance, personalizes experiences, and drives revenue growth. In 2024, this will be an urgent...
by Jo Borras | Dec 21, 2023 | AI (artificial intelligence), BUSINESS, Innovation, Leadership, TECHNOLOGY, Trust
When OpenAI released ChatGPT in November of 2022, the world as we knew it went into a tailspin of persistent change. Artificial intelligence went fast from a dramatized, science fiction version of machine learning and predictive modeling to something that felt — to...
by Jo Borras | Aug 15, 2023 | BUSINESS, Customer Data Platforms (CDP), Customer Experience, TECHNOLOGY, Trust
Relevance and personalization aren’t brand differentiators anymore — they’re a minimum requirement. — Treasure Data (e-book) It’s 2023, and customers have come to expect what were once considered to be exceptional marketing experiences from every brand...
by Jo Borras | Aug 15, 2023 | AI (artificial intelligence), Auto Industry, BUSINESS, Innovation, Leadership, MOBILITY, TECHNOLOGY, Trust
With urban areas struggling with traffic congestion, AI solutions have emerged in accessing real-time information from vehicles for traffic management, and utilizing mobility on demand in trip planning through a single user interface. — Science Direct In our...
by Jo Borras | Aug 4, 2023 | Auto Industry, BUSINESS, Trust
Car-buying has become more seamless than ever. “Frictionless,” as the consultants like to say, thanks to modern technology – but the same tech that makes it easier than ever for customers to take a snapshot of an ID or insurance card or pay stub and get...
by Jo Borras | Aug 2, 2023 | BUSINESS, Customer Data Platforms (CDP), Customer Experience, MEDIA, Trust, Videos
In Part 1 of Data Privacy and the New Secrets of Success, we discussed the critical importance of organizing your brand’s digital assets as they relate to data privacy and cyber security — but a secure dataset isn’t just about compliance and liability. An...