Get to Know Your Customers — Before it’s Too Late!
Getting to know your customers and understanding their wants, needs, and pain points is critical to offering them a solution that works for them — but how do you find that out? In the recent past, companies developed “personas” to help shape their...
Electrifying the Car Business: Abrupt Changes Ahead
Between now and 2030, the automotive industry and “car business” as we know it will undergo more change than it saw during the previous 100 years. For the automakers (OEMs), suppliers, service organizations, and the dealerships on the front lines of the...
More intelligent technologies have afforded us the opportunity to better manage our customer data to the benefit of our teams and our customers. Read insights from @yourbraintrust's @TheTimHayden. via @cmcphillips: #MAICON22 https://hubs.li/Q01sKW_y0
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