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Get the Most from your Media Agency: Three Big Things

by Tracy Arrington | Jan 21, 2021 | Leadership, Media, Strategy

with special thanks to my co-author, David Pierpont Media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies to show results – ROI, ROAS, attribution and more. But before you ask your agency…...

Trouble Code: Redefining Automotive Through DTC

by Tracy Arrington | Dec 11, 2020 | Automobile Industry, Customer Experience, Innovation, Leadership, Strategy

Source: Motortrend.com 2020 In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle’s onboard diagnostics (OBD) system to alert the driver when a vehicle experiences a malfunction. So what code pops up when not just a part, not...

Where Cause and Data Meet: Modeling a Return on Purpose

by Tracy Arrington | Aug 18, 2020 | Customer Experience, Innovation, Purpose, Strategy

With special thanks to my inspiring co-author, John McNeel. Photo: Brayden Law Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ — a brand’s way of broadcasting to the world that, beyond building good products and services, it could also...
Snackable – Newfound Loyalty With Blockchain

Snackable – Newfound Loyalty With Blockchain

by Tracy Arrington | Mar 4, 2020 | Business News, Innovation, Leadership

Blockchain is the modern shipping container – a game-changing advance that brings efficiency, security and global opportunity to business. Great news if you’re a supply chain manager or CFO, but if you run your brand’s loyalty program, do you care?...

Snackable – Digital Transformation

by Tracy Arrington | Feb 18, 2020 | Business News, Innovation, Leadership, Strategy

  Digital transformation is a rabbit hole of a topic.  Change for one organization doesn’t look the same as it does for another – there are too many variables that factor into what comes next.  That said, three priorities apply to each of us as we...
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Recent Posts

  • How to Know Your Customers Before It’s Too Late
  • Electrifying the Car Business: Abrupt Changes Ahead
  • Get the Most from your Media Agency: Three Big Things
  • Trouble Code: Redefining Automotive Through DTC
  • If You Can’t Give a Customer a Cookie

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thetimhayden Tim Hayden @thetimhayden ·
12 Apr

I’ve been in Long Beach the past 20 hours on a site visit for @ElectrifyExpo’s #IndustryDay being hosted here on June 3. It is an amazing venue that only the speakers will outshine. If you’re into #mobility and #EVs, this is where the future is pondered and revealed. https://twitter.com/ElectrifyNews/status/1513956371321999369

ElectrifyNews @ElectrifyNews

Industry Day kicks off our 2022 season in Long Beach, CA with a unique, industry-only offering that’s loaded with new products, EV announcements, featured speakers & industry expert panels that offer insight into the future of e-mobility.
​​Read more here: https://bit.ly/3E42Yw2

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thetimhayden Tim Hayden @thetimhayden ·
29 Mar

You hear me talk about #datagovernance and #customerexperience here; we @YourBrainTrust also work with State gov’ts and NGOs to remedy & prevent tragedies caused by #baddata & antiquated systems/processes. Kids need our best! Alas, Texas is not a client… https://twitter.com/TexasTribune/status/1508631876474490880

Texas Tribune @TexasTribune

Watchdogs of Texas’ troubled foster care system found "ample evidence" former sex trafficking victims were abused at a foster care facility, contradicting the Texas Rangers’ findings earlier this month. https://bit.ly/3iJv7i9

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