by Tracy Arrington | Jan 21, 2021 | Leadership, Media, Strategy
with special thanks to my co-author, David Pierpont Media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies to show results – ROI, ROAS, attribution and more. But before you ask your agency…...
by Tracy Arrington | Dec 11, 2020 | Automobile Industry, Customer Experience, Innovation, Leadership, Strategy
Source: Motortrend.com 2020 In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle’s onboard diagnostics (OBD) system to alert the driver when a vehicle experiences a malfunction. So what code pops up when not just a part, not...
by Tracy Arrington | Aug 18, 2020 | Customer Experience, Innovation, Purpose, Strategy
With special thanks to my inspiring co-author, John McNeel. Photo: Brayden Law Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ — a brand’s way of broadcasting to the world that, beyond building good products and services, it could also...
by Tracy Arrington | Mar 4, 2020 | Business News, Innovation, Leadership
Blockchain is the modern shipping container – a game-changing advance that brings efficiency, security and global opportunity to business. Great news if you’re a supply chain manager or CFO, but if you run your brand’s loyalty program, do you care?...
by Tracy Arrington | Feb 18, 2020 | Business News, Innovation, Leadership, Strategy
Digital transformation is a rabbit hole of a topic. Change for one organization doesn’t look the same as it does for another – there are too many variables that factor into what comes next. That said, three priorities apply to each of us as we...
