the brain+trust blog

We Don’t Need Smarter Technology

We Don’t Need Smarter Technology

We've certainly learned quite a bit about Facebook over the last few weeks, haven't we? What's becoming increasingly clear with every conversation, every question answered (or skirted), and every discovery is that data privacy and ownership are at the center of...

Social Networks and Human Nature

Social Networks and Human Nature

A controversial memo written by Facebook executive Andrew Bosworth memo – admittedly written to provoke a response – revealed the extent to which Facebook’s leadership understood the social risks inherent in the platform. "We connect people. Period. That’s why all the...

Damage Control

Damage Control

We initially meant to write about a study just released by the Pew Research Center that reported that a quarter of Americans are online almost constantly, coupled with an experiment by ABC News that showed what happens when kids have no screen time limits for 48...

Trust Matters

Trust Matters

There's no question that we live in a society in which information moves faster than ever before. So the old adage that "a lie is halfway around the world before the truth has a chance to put its pants on" is quite accurate. A recent study in Science found that false...

Announcing Brain+Trust Insights

Announcing Brain+Trust Insights

Like any startup, Brain+Trust Partners has pivoted its course several times as we capitalize on new opportunities to grow. And, today we’ve reached another high water mark, like few our company has ever experienced. Brain+Trust Partners is proud and excited to welcome...

The Silent Brand Killer

The Silent Brand Killer

They say that high blood pressure is "the silent killer." However, what will ultimately defeat CPG brands is not a silent killer, but rather an invisible one. When you use an Amazon Echo, unless you've established some loyal relationship with a brand, you'll likely...

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