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Where Cause and Data Meet: Modeling a Return on Purpose

by Tracy Arrington | Aug 18, 2020 | Customer Experience, Innovation, Purpose, Strategy

With special thanks to my inspiring co-author, John McNeel. Photo: Brayden Law Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ — a brand’s way of broadcasting to the world that, beyond building good products and services, it could also...

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