Brain+Trust Partners
  • services
  • industries
  • content
  • leadership
Select Page

Where Cause and Data Meet: Modeling a Return on Purpose

by Tracy Arrington | Aug 18, 2020 | Customer Experience, Innovation, Purpose, Strategy

With special thanks to my inspiring co-author, John McNeel. Photo: Brayden Law Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ — a brand’s way of broadcasting to the world that, beyond building good products and services, it could also...

Recent Posts

  • How to Know Your Customers Before It’s Too Late
  • Electrifying the Car Business: Abrupt Changes Ahead
  • Get the Most from your Media Agency: Three Big Things
  • Trouble Code: Redefining Automotive Through DTC
  • If You Can’t Give a Customer a Cookie

Categories

Tags

#ownyourdata (1) advertising (2) agency relationships (2) Artificial Intelligence (4) As Far As We Know Podcast (1) audio (1) automotive transformation (2) brandpurpose (1) business (8) businessinnovation (2) business transformation (6) CMO (3) communications (6) consumer data platforms (1) csr (1) customer centricity (8) customer data (9) customer experience (10) data governance (1) Deepfakes (1) digital transformation (7) Disney (1) ethics (5) Facebook (8) future of mobility (2) future of the auto industry (2) future of work (2) Google (1) ibm (3) marketing (2) media (2) mobility (1) platforms (2) Podcast (1) post-factual (2) privacy (4) public relations (2) purpose (1) regulatory (1) security (2) strategy (2) super apps (1) The Difference podcast (3) Tim Hayden (2) Twitter (2)

how can we help?

Clarity is just a conversation away.

Please complete the form, and a Brain+Trust Partner will respond within 30 minutes.

Thank you!

Follow us

  • facebook
  • linkedin
  • twitter
  • instagram

Privacy Policy

contact us

Twitter

Brain+Trust Follow

A strategic consultancy, empowering brands to compete at the speed of the customer and grow revenue. #CX #Transformation #Data

YourBrainTrust
Retweet on Twitter Brain+Trust Retweeted
thetimhayden Tim Hayden @thetimhayden ·
12 Apr

I’ve been in Long Beach the past 20 hours on a site visit for @ElectrifyExpo’s #IndustryDay being hosted here on June 3. It is an amazing venue that only the speakers will outshine. If you’re into #mobility and #EVs, this is where the future is pondered and revealed. https://twitter.com/ElectrifyNews/status/1513956371321999369

ElectrifyNews @ElectrifyNews

Industry Day kicks off our 2022 season in Long Beach, CA with a unique, industry-only offering that’s loaded with new products, EV announcements, featured speakers & industry expert panels that offer insight into the future of e-mobility.
​​Read more here: https://bit.ly/3E42Yw2

Reply on Twitter 1514008959706812416 Retweet on Twitter 1514008959706812416 1 Like on Twitter 1514008959706812416 5 Twitter 1514008959706812416
Retweet on Twitter Brain+Trust Retweeted
thetimhayden Tim Hayden @thetimhayden ·
29 Mar

You hear me talk about #datagovernance and #customerexperience here; we @YourBrainTrust also work with State gov’ts and NGOs to remedy & prevent tragedies caused by #baddata & antiquated systems/processes. Kids need our best! Alas, Texas is not a client… https://twitter.com/TexasTribune/status/1508631876474490880

Texas Tribune @TexasTribune

Watchdogs of Texas’ troubled foster care system found "ample evidence" former sex trafficking victims were abused at a foster care facility, contradicting the Texas Rangers’ findings earlier this month. https://bit.ly/3iJv7i9
Reply on Twitter 1508844768071241737 Retweet on Twitter 1508844768071241737 1 Like on Twitter 1508844768071241737 Twitter 1508844768071241737
Load More
  • Facebook
  • Twitter
  • RSS

Designed by Elegant Themes | Powered by WordPress