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Where Cause and Data Meet: Modeling a Return on Purpose

by Tracy Arrington | Aug 18, 2020 | Customer Experience, Innovation, Purpose, Strategy

With special thanks to my inspiring co-author, John McNeel. Photo: Brayden Law Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ — a brand’s way of broadcasting to the world that, beyond building good products and services, it could also...

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YourBrainTrustBrain+Trust Partners@YourBrainTrust·
4 May

Experimentation is the Hallmark of @7eleven's #DigitalTransformation https://buff.ly/3eQkdF5 via @Which50

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TheTimHaydenTim Hayden@TheTimHayden·
23 Apr

There’s lots of rumbling in the FTC around regulating and limiting what tech co’s can/can’t do. Whether your #bigtech or a #startup, you need to be watching as this all unfolds, or not. https://twitter.com/ryanjtracy/status/1384943161378754562

Ryan Tracy@ryanjtracy

Broad support for Lina Khan today in the Senate - and a lot of tech issues she thinks the FTC should be looking at. Here’s our summary: https://www.wsj.com/articles/ftc-nominee-khan-signals-support-for-aggressive-approach-on-big-tech-11619029550?st=r77imaeh1up0kxr&reflink=share_mobilewebshare

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