Over the past decade, beyond the push for data warehousing and vanity metrics, enterprise brands have been searching for customer intelligence that improves media performance,
In today’s hyper-connected business world, data is the currency of success. A company’s data powers its marketing, decision-making, and – soon – will power the
A Customer Data Platform, or CDP, is a comprehensive system that collects, unifies, and organizes customer and operational data from various touch points and channels
The key to understanding site traffic, leads, and conversion rates is accurate tracking – and, in 2024, that means a CDP.
What makes a CDP a CDP? We distilled this down to two main points.
Consumers’ confidence in how you manage data privacy is driving business decisions — how is your brand enabling that trust?
Learn more about how a CDP can help your brand enhance your customers’ data privacy, build trust, and find actionable insights in your data.
