WHAT WE DO
Inertia is one of the most insidious forces in any organization. The more choices there are – technologically, strategically, or operationally – the more likely a team is to dig its heels in.
We are here to help break that inertia, providing your team with insights and recommendations to help them succeed, whether it is in creating a new or more efficient process, mapping a path to customer-centric tactics, or developing a strategy that empowers your team to take more risks.
Our experience is broad and deep, and Brain+Trust Partners and Brain+Trust Advisors cover business strategy, marketing, communications, customer experience, customer service, mobile, digital, social, and advanced technologies, as well as automotive, financial services, healthcare, and media sectors.
Our founders have a century of business experience among them — building strategies, enabling transformations while changing models and driving business results. We don’t just talk a good game; we have been there, done it, and we have the track record, scars and results to prove it. We don’t have our founders sell you only to hand you over to apprentices and junior staff to work with you once a contract is signed; with Brain+Trust, you get experienced, senior minds and strategies every moment we are working together.
Our experience has gifted Brain+Trust with an extensive network of top thinkers and innovators from across the business world across a multitude of industries — from people who’ve led programs at major corporations, to the people who are inventing the very technologies that will change your business. Our network includes hundreds of leading minds whose insight is at our disposal along with project consultants, freelancers, and subject matter experts. Whatever your opportunity may require, we have the experience and competency to help you realize success.
Cost Efficiency and Flexibility
Your budget may be finite, and we know that every expense matters. You don’t want to assume the burden of a consultant’s’ overhead: office space, administrative and the salaries of a consulting behemoth’s leadership above the consultants who work with you. With Brain+Trust, you’re not paying for perks and fixed costs — you’re paying for the insight and expertise you need to operate with confidence.
Every one of us in the Brain+Trust family have hired prior consultants, agencies and contractors in our own careers, and we know how frustrating it can be to be treated as just another contract. This is not Brain+Trust. Your success is our success — we will bring the same dedication, commitment, drive, and passion to your business as we do to our own.
WHAT WE OFFER
Common Sense Guidance
Business leaders don’t need razzle-dazzle jargon from fast-talking, self-promoting “digital gurus” who assume you know less than they do about business, operations and technology. Successful strategies may spring from confusion, and your business requires common sense: clear direction that makes a complex landscape simple and intuitive to understand. Brain+Trust Partners leverage our understanding of technology and today’s behavioral landscape to improve business functions alongside your knowledge of your operations to develop strategies that make sense to your leadership and the team that will carry it out.
There is a sea of digital platforms and emerging technologies out there, many of which hold terrific promise. But not every one of them is right for your business. You cannot afford to be tangled within a desultory, aimless chase of each new platform out of the fear of missing out. You don’t need consultants who become over excited about experimenting with every technology platform under the sun; you want strategists who focus on business success and connect a transformation strategy with your business objectives. Brain+Trust Partners doesn’t look first at the technologies or platforms available, we look at the results and positive outcomes you aim to achieve – then, we build the best strategy possible to achieve those results, using the proper technology, process and people to achieve them.
Empathy and Experience
Sharing your vision: When an outside view is presented by someone who’s never been inside, success is far from guaranteed, and there can often be disconnects between your reality and an outside consultant’s philosophical approaches. Each member of the Brain+Trust Partners network has been on the inside of the world’s largest organizations, developing strategies and applications of transformative technology. We have been in your shoes; we have been you. We understand the challenges and internal obstacles you face as you look to drive your business forward. We provide practical counsel and direction, built on understanding the realities of organizational structures.
When you bring in a consulting team, you are not paying to have someone tell you what they think you want to hear; you are not looking for equivocation or for someone who bases their counsel on which way they think the internal winds are blowing. No, if you’ve brought in external strategists to work with you, you’re paying for a diligent and sound opinion. Brain+Trust Partners promises to bring you clear, confident points of view based on our knowledge, experience, and insight. You will never wonder what we really think, or find us tentative in our recommendations. We do not tell you what we think you want to hear — we tell you what we think you need to know.
WHO WE ARE
For six years, Scott was global head of social media at Ford Motor Company, where he advised on digital activities across the company, including crisis communications, influencer relations, marketing, customer service, and internal communications. His clients have included Walmart, Google, IBM, Reebok, American Airlines, T-Mobile, and more. He has appeared on major news outlets including NBC, NPR, CNN and The Wall Street Journal, and The Economist ranked him as #1 atop its list of 25 Social Business Leaders.
Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust, he was head of marketing at Zignal Labs, a real-time media intelligence platform, and produced technology and process improvement programs for clients of TTH Strategy. He is also former head of the Mobile program at Edelman Digital in North America, and been founder of agencies and technology ventures (NION Interactive, GamePlan, Captix) serving as a catalyst for innovative change in some of the world’s leading brands (AMD, CafePress, Dell, Bacardi USA, Edison Research, ExxonMobil, Hilton Worldwide, Kraft Foods and others). Tim serves on the advisory boards of People Pattern, Rivet Works, Wonder Technologies and Zignal Labs, and is co-author of The Mobile Commerce Revolution (QUE Biz Tech, October 2014).
Christopher Barger is a business and communications strategist with almost 20 years experience working for or servicing some of the world’s biggest companies. He has built and led digital programs at IBM and General Motors, and advised many others on their digital activities, implementing disruptive new technologies and strategies, and managing the changes wrought by the shifting business landscape. He is a recognized leader in content marketing, protecting brand reputation and mitigating crisis, communications strategy, influencer relations, executive positioning, and customer service. He has worked with PlayStation, the World Health Organization, the Almond Board of California, and HP, among others. He is the author of the Amazon marketing best-seller “The Social Media Strategist” (McGraw-Hill, 2012).
Kevin brings two decades of executive leadership building sales organizations focused on client acquisition in competitive markets. As an original partner in Expion, an enterprise technology company, Kevin managed the relationships of clients including IBM, Heineken, Estee Lauder, Hilton, Mary Kay, Volvo and Molson-Coors, leading to rapid revenue growth and the successful acquisition of Expion by Sysomos. Prior to Expion, he managed the US and global sales efforts for Impact Fulfillment Services and Stephen Gould Corp. Kevin is an active investor and advisor for technology startups including NanoVest, Know Me Tools and Diamond Piano.
Katie Lioy is an authority on compliance, governance, change management, agile methodologies, and dealing with high-stakes, “no mistakes” data. As CEO of Brain+Trust Insights, she oversees the growth of the company, manages operations and product commercialization, and sets overall strategy. Her expertise includes strategic planning, marketing operations management, organizational behavior and market research and analysis. Prior to co-founding Brain+Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. She is a published researcher in the Pharmacoepidemiology and Drug Safety Journal.
Christopher S. Penn
Christopher S. Penn is a recognized thought leader, author, and speaker who has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence/machine learning in marketing. As Chief Innovator of Brain+Trust Insights, he is responsible for the creation of products and services, technology and marketing strategy, brand awareness, and research & development.
Christopher is an IBM Champion in Watson Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. He is the author of over two dozen marketing books including the bestsellers AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.