brain+trust content
What are our brains up to? Check out our blog, read our social feeds and listen to our podcast.
blog
Get the Most from your Media Agency: Three Big Things
with special thanks to my co-author, David Pierpont Media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies to show results - ROI, ROAS, attribution and more. But before you ask your agency... What...
podcasts
As Far As We Know, a podcast hosted by Brain+Trust's Tracy Arrington and Tim Hayden, provides thought-provoking discussion with remarkable guests around the power of data, leadership and culture in our volatile business world. Each episode presents compelling perspectives from the most provocative arenas of media, commerce, academia, technology and science.
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The week behind us: China’s Evergrande and the Fed caused brief, but meaningful turbulence https://buff.ly/3EQ9IgV via @jpmorgan
Three ways to strengthen your brand-agency partnership, from @tracyarrington
“make sure your brand has done its part to enable attribution and the discovery of insights. Here are the three musts for a brand to build an impactful, modern media partnership” with your #agency. https://buff.ly/3lHRw2c by @tracyarrington via @YourBrainTrust
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Transitioning to a Cookieless World
www.cmswire.com
In our latest CX Decoded Podcast, we discuss how marketers can adapt to the inevitable demise of cookies and the move to first-party data strategies.
