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What are our brains up to? Check out our blog, read our social feeds and listen to our podcast.
blog
Get the Most from your Media Agency: Three Big Things
with special thanks to my co-author, David Pierpont Media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies to show results - ROI, ROAS, attribution and more. But before you ask your agency... What...
podcasts
As Far As We Know, a podcast hosted by Brain+Trust's Tracy Arrington and Tim Hayden, provides thought-provoking discussion with remarkable guests around the power of data, leadership and culture in our volatile business world. Each episode presents compelling perspectives from the most provocative arenas of media, commerce, academia, technology and science.
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There’s lots of rumbling in the FTC around regulating and limiting what tech co’s can/can’t do. Whether your #bigtech or a #startup, you need to be watching as this all unfolds, or not. https://twitter.com/ryanjtracy/status/1384943161378754562
Broad support for Lina Khan today in the Senate - and a lot of tech issues she thinks the FTC should be looking at. Here’s our summary: https://www.wsj.com/articles/ftc-nominee-khan-signals-support-for-aggressive-approach-on-big-tech-11619029550?st=r77imaeh1up0kxr&reflink=share_mobilewebshare
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Brain+Trust Partners' Tim Hayden joined SAP's Ratul Shah, Dom Nicastro, and Rich Hein on the CMSWire "CX Decoded" podcast to discuss business and marketing in a #cookieless world.
How will this change how brands operate? What must media and customer experience professionals plan to do as privacy laws affect marketing and sales performance?
The above and more, all discussed and mostly answered in the full recording below.
#customerexperience
#dataprivacy
#digitalmedia
#podcast
Transitioning to a Cookieless World
www.cmswire.com
In our latest CX Decoded Podcast, we discuss how marketers can adapt to the inevitable demise of cookies and the move to first-party data strategies.trusted by:
