This is the continued elaboration of my “Tiny Models and the Power of Your Data” session at MAICON, the annual not-to-miss conference produced by the Marketing Artificial Intelligence Institute. Continuing from PART 1/4, The Limitations of Public Models, posted on September 25 in which I concluded with “Before your AI Strategy, You Need a Data Strategy,” here we go! Data: The Foundation of Effective AI There are dozens of ways

14 days ago, I was honored to speak at MAICON, my fifth opportunity to present at the annual spectacle produced by the Marketing Artificial Intelligence Institute. As I shared then with the Institute’s Claire Prudhomme, MAICON is a spectacular forum where the most novice and the more experienced of practitioners gather to discuss how AI and machine learning are abruptly reshaping marketing workflows. In 2023, the conference was met by