June 18, 2018

Thinking Differently

We've had some time to reflect on a number of things that have happened over the last few months. Between the Facebook / Cambridge Analytica news, to the implementation of GDPR, and our attendance at IBM's Think conference, we've found some common elements.   The Common Thread When you look…
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June 7, 2018

The Lost Art of Apology

I’m sorry. How often do you hear those words? I mean hear them applied really sincerely. These days, probably not much. The journalist Ambrose Bierce lived from 1842 to 1914 and in The Devil's Dictionary, he wrote that to apologize was “to lay the foundation for a future offence.” And isn't that what…
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May 23, 2018

Brain+Trust on Nasdaq’s Social Media Geek Out Show

While in New York this week to speak at an IBM conference, our CEO Scott Monty was a guest on Nasdaq's Social Media Geek Out show on Facebook Live. The show was filmed in Nasdaq's MarketSite studio in the heart of Times Square, and the program regularly looks at social…
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May 22, 2018

It’s All About Perspective

Last week, we were treated to one of the major conflicts of our time. It was not global superpowers at loggerheads, but rather the Internet, looking to skewer itself over the audio clip known as Yanny or Laurel. To me, the most fascinating part of this was not the debate, but…
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Customer Experience
May 9, 2018

Moving From Channel Strategy to Customer Centricity

Last week's commentary began with a focus on Big Tech – how Facebook and Google hold a duopoly in digital advertising – and ended with a call for brands to own their data. Given that the piece mostly focused on the former, we'd like to explore the latter a bit more. The IAB…
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April 30, 2018

Weathering the Storm

Amid all of the recent uproar of data privacy issues among a number of companies, the outrage did nothing to stop the forward motion of Big Tech. Timing, incentives, and lack of competition all play a part in explaining this unstoppable force. When Facebook and Alphabet (among others) reported their Q1 earnings last week, investors…
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