LeadershipStrategy
March 23, 2017

Meet Our Advisory Board

Cat: Where are you going? Alice: Which way should I go? Cat: That depends on where you are going. Alice: I don’t know. Cat: Then it doesn’t matter which way you go. Brain+Trust Partners has a sense of direction, but we also felt like we needed some additional brainpower to…
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StrategyUncategorized
January 25, 2017

Brand Survival in the Post-Factual Age

NOTE:  Sign up below to receive our whitepaper on this issue later this month. Perhaps the most surreal new phrase in the American lexicon is “alternative facts” -- introduced by Trump administration senior advisor Kellyanne Conway in a bizarre effort to explain or justify White House Press Secretary Sean Spicer’s…
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Customer ExperienceInnovationStrategy
January 17, 2017

Deaf & Blindsided: Innovation is About Listening

What does the Inauguration of the 45th American President and Blockbuster have in common? The organizations weren't listening. I know, probably an answer far less snarky than what you were expecting. However, there is a far more pragmatic and important reality impacting your business you need to recognize. With the holiday season…
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Business NewsMediaTrust
December 7, 2016

When Media Attack

  Note: this commentary originally appeared as an episode of The Full Monty show. You can listen to it here: So much about the political and media cycle in 2016 has been unusual, uncommon, or unprecedented. If anyone thought this pattern would end once the election was over, the past…
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Business NewsSecurityStrategy
October 25, 2016

Cybersecurity and the CMO

(Photo credit: Yuri Samoilov via Flickr Creative Commons) You might not have realized it, but on October 21, 2016, the role of the CMO — and writ larger, business itself — changed forever. Last Friday’s DDoS attacks on the Dyn Managed DNS infrastructure took out much of the Internet across North…
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Customer ExperienceTrust
October 12, 2016

Awareness, Transparency, & Trust: How A Fake Instagram Account Might Cost Marketers More Than We Realize

(Photo credit: Terry Johnston Photo via Flickr Creative Commons) If you haven't yet heard the Internet-based tale of Louise Delage, it's worth a few minutes of your time and consideration. Ms. Delage, a 25 year old woman from Paris,  joined Instagram on August 1 and quickly became a star. Pretty, fun-loving,…
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