A Magical Quadrant for CDPs
Over the past decade, beyond the push for data warehousing and vanity metrics, enterprise brands have been searching for customer intelligence that improves media performance, personalizes experiences, and drives revenue growth. In 2024, this will be an urgent...
Fragmentation to Fusion: Unifying Data to Fuel Growth
In today's hyper-connected business world, data is the currency of success. A company's data powers its marketing, decision-making, and – soon – will power the AI models and digital twins that will enable it to effectively plan for, and secure, a future for its...
With Applied AI and First-Party Data, The Future is Yours to Define
Since AOL sent compact discs to almost every house in America – and even before that, when so many of us were surfing "rooms" and forums within CompuServe – businesses have been presented with myriad opportunities to engage audiences with digital tools and media....
What is a CDP, and What is Digital Feng Shui?
A Customer Data Platform, or CDP, is a comprehensive system that collects, unifies, and organizes customer and operational data from various touch points and channels into a centralized platform. It creates a unified customer profile and multiple AI models of your...
2023 | The Year AI Went Mainstream
When OpenAI released ChatGPT in November of 2022, the world as we knew it went into a tailspin of persistent change. Artificial intelligence went fast from a dramatized, science fiction version of machine learning and predictive modeling to something that felt — to...
Your Site Traffic Is Down – Or Is It?
The key to understanding site traffic, leads, and conversion rates is accurate tracking – and, in 2024, that means a CDP.