Customer ExperienceLeadershipStrategyUncategorized
November 29, 2017

Customer Experience, 2007, 2017 and Onward…

This fall, we are celebrating the one-year mark of Brain+Trust Partners being open for operations. It has been a kinetic launch, and we will forever have a “startup” attitude, leaning into a journey that each day has seemingly only just begun. After all, the rate of change in human behavior…
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LeadershipStrategyUncategorized
November 21, 2017

Where We’re Going, We Don’t Need Roads

(Photo credit: Simeon Berg via Flickr Creative Commons) In my last post, I talked about the many changes we’ve seen in the last year or so, along with the challenges that executives face as digital business transformation looms large. When I hop in my modified 1985 DeLorean and take a day trip…
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Future of WorkLeadershipStrategyUncategorized
October 30, 2017

Reflections On A Year Of Change

I’ve been in the “real world” in business for about two decades, and I’ve been “doing digital” for almost 14 years — about two-thirds of my career. For 19 of those years, I was a corporate animal, working either directly for or as agency support of some of the world’s…
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Business NewsLeadership
April 4, 2017

IBM Marketing: A #NewWaytoWork Returns to an Old Way – Lessons to be Learned

In September of 2016 IBM hired their first CMO with experience in the startup world as well as in big business. Her name is Michelle Peluso. Prior to joining IBM she was the CEO of Gilt, which recently sold to Hudson Bay, owner of Saks Fifth Avenue. Michelle was the…
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LeadershipStrategy
March 23, 2017

Meet Our Advisory Board

Cat: Where are you going? Alice: Which way should I go? Cat: That depends on where you are going. Alice: I don’t know. Cat: Then it doesn’t matter which way you go. Brain+Trust Partners has a sense of direction, but we also felt like we needed some additional brainpower to…
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StrategyUncategorized
January 25, 2017

Brand Survival in the Post-Factual Age

NOTE:  Sign up below to receive our whitepaper on this issue later this month. Perhaps the most surreal new phrase in the American lexicon is “alternative facts” -- introduced by Trump administration senior advisor Kellyanne Conway in a bizarre effort to explain or justify White House Press Secretary Sean Spicer’s…
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