August 17, 2018

Health:Further – Wellness & Wearables, the Patient Takes Control

This marks our second consecutive year to host a speaker series at Health:Further. On Wednesday, August 29, 2018, Brain+Trust Partners will host the Consumerizing the Healthcare Experience track in Nashville. As part of our participation in the festival, we are producing a series of video discussions with speakers, attendees and…
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May 23, 2018

Brain+Trust on Nasdaq’s Social Media Geek Out Show

While in New York this week to speak at an IBM conference, our CEO Scott Monty was a guest on Nasdaq's Social Media Geek Out show on Facebook Live. The show was filmed in Nasdaq's MarketSite studio in the heart of Times Square, and the program regularly looks at social…
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April 30, 2018

Weathering the Storm

Amid all of the recent uproar of data privacy issues among a number of companies, the outrage did nothing to stop the forward motion of Big Tech. Timing, incentives, and lack of competition all play a part in explaining this unstoppable force. When Facebook and Alphabet (among others) reported their Q1 earnings last week, investors…
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Customer ExperienceLeadershipSecurityTrustUncategorized
April 11, 2018

With Great Power Comes Great Responsibility

As we write, Facebook CEO Mark Zuckerberg is appearing before Congressional committees where he is testifying on Facebook's approach to data and privacy. We read the prepared testimony that Facebook released (spoiler alert!) and caught some of the questioning. You've probably heard the phrase "with great power comes great responsibility." Its origins are uncertain, as…
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April 10, 2018

The Difference: Episode 6 – Dark Data: Shining a Light onto Your Brand’s Biggest Problem

Today, the co-founder and CEO of a new company, Brain+Trust Insights, Katie Lioy, discusses the ubiquitous issue facing large brands today: dark data. What is it? How do we combat it? And what can we as executives do and say to push through the problem? https://play.radiopublic.com/the-difference-WdQZd5/ep/s1!a8022a0d0fe8aceaa79fecfdf33b74ec197e9d56
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April 2, 2018

Social Networks and Human Nature

A controversial memo written by Facebook executive Andrew Bosworth memo – admittedly written to provoke a response – revealed the extent to which Facebook’s leadership understood the social risks inherent in the platform. "We connect people. Period. That’s why all the work we do in growth is justified." But here's the thing:…
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March 20, 2018

The Difference: Episode 5 – Five Terrible Brand Crises and What Execs Can Learn

Brain+Trust Partners' cofounder Christopher Barger and co-host Jay Acunzo run down a list of five awful PR crises facing big brands and what executives can learn. From the funny and bizarre to the serious and tragic, the guys deconstruct these stories through the lens of leading a global business and addressing…
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Customer ExperienceLeadershipStrategyUncategorized
November 29, 2017

Customer Experience, 2007, 2017 and Onward…

This fall, we are celebrating the one-year mark of Brain+Trust Partners being open for operations. It has been a kinetic launch, and we will forever have a “startup” attitude, leaning into a journey that each day has seemingly only just begun. After all, the rate of change in human behavior…
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November 21, 2017

Where We’re Going, We Don’t Need Roads

(Photo credit: Simeon Berg via Flickr Creative Commons) In my last post, I talked about the many changes we’ve seen in the last year or so, along with the challenges that executives face as digital business transformation looms large. When I hop in my modified 1985 DeLorean and take a day trip…
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Future of WorkLeadershipStrategyUncategorized
October 30, 2017

Reflections On A Year Of Change

I’ve been in the “real world” in business for about two decades, and I’ve been “doing digital” for almost 14 years — about two-thirds of my career. For 19 of those years, I was a corporate animal, working either directly for or as agency support of some of the world’s…
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