Customer ExperienceLeadershipSecurityTrustUncategorized
April 11, 2018

With Great Power Comes Great Responsibility

As we write, Facebook CEO Mark Zuckerberg is appearing before Congressional committees where he is testifying on Facebook's approach to data and privacy. We read the prepared testimony that Facebook released (spoiler alert!) and caught some of the questioning. You've probably heard the phrase "with great power comes great responsibility." Its origins are uncertain, as…
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PodcastUncategorized
April 10, 2018

The Difference: Episode 6 – Dark Data: Shining a Light onto Your Brand’s Biggest Problem

Today, the co-founder and CEO of a new company, Brain+Trust Insights, Katie Lioy, discusses the ubiquitous issue facing large brands today: dark data. What is it? How do we combat it? And what can we as executives do and say to push through the problem? https://play.radiopublic.com/the-difference-WdQZd5/ep/s1!a8022a0d0fe8aceaa79fecfdf33b74ec197e9d56
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Uncategorized
April 2, 2018

Social Networks and Human Nature

A controversial memo written by Facebook executive Andrew Bosworth memo – admittedly written to provoke a response – revealed the extent to which Facebook’s leadership understood the social risks inherent in the platform. "We connect people. Period. That’s why all the work we do in growth is justified." But here's the thing:…
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PodcastUncategorized
March 20, 2018

The Difference: Episode 5 – Five Terrible Brand Crises and What Execs Can Learn

Brain+Trust Partners' cofounder Christopher Barger and co-host Jay Acunzo run down a list of five awful PR crises facing big brands and what executives can learn. From the funny and bizarre to the serious and tragic, the guys deconstruct these stories through the lens of leading a global business and addressing…
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Customer ExperienceLeadershipStrategyUncategorized
November 29, 2017

Customer Experience, 2007, 2017 and Onward…

This fall, we are celebrating the one-year mark of Brain+Trust Partners being open for operations. It has been a kinetic launch, and we will forever have a “startup” attitude, leaning into a journey that each day has seemingly only just begun. After all, the rate of change in human behavior…
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LeadershipStrategyUncategorized
November 21, 2017

Where We’re Going, We Don’t Need Roads

(Photo credit: Simeon Berg via Flickr Creative Commons) In my last post, I talked about the many changes we’ve seen in the last year or so, along with the challenges that executives face as digital business transformation looms large. When I hop in my modified 1985 DeLorean and take a day trip…
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Future of WorkLeadershipStrategyUncategorized
October 30, 2017

Reflections On A Year Of Change

I’ve been in the “real world” in business for about two decades, and I’ve been “doing digital” for almost 14 years — about two-thirds of my career. For 19 of those years, I was a corporate animal, working either directly for or as agency support of some of the world’s…
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StrategyUncategorized
January 25, 2017

Brand Survival in the Post-Factual Age

NOTE:  Sign up below to receive our whitepaper on this issue later this month. Perhaps the most surreal new phrase in the American lexicon is “alternative facts” -- introduced by Trump administration senior advisor Kellyanne Conway in a bizarre effort to explain or justify White House Press Secretary Sean Spicer’s…
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