Millions of customers, millions of customer experiences. To move at the speed of the individual, with relevance and empathy, is to realize the short and long-term benefits of personalized communication.
Customers expect a relationship.
Give them a stellar one and they’ll reward you for it.
Delivering a customer-centric content experience is the ultimate marketing goal. But data management issues and an impending seismic shift may prevent you from reaching it. Use these approaches to bridge the chasm that will be left when Google, Apple, and others end...
As Far As We Know, a podcast hosted by Brain+Trust's Tracy Arrington and Tim Hayden, provides thought-provoking discussion with remarkable guests around the power of data, leadership and culture in our volatile business world. Each episode presents compelling perspectives from the most provocative arenas of media, commerce, academia, technology and science.