Millions of customers, millions of customer experiences. To move at the speed of the individual, with relevance and empathy, is to realize the short and long-term benefits of personalized communication.
Customers expect a relationship.
Give them a stellar one and they’ll reward you for it.
With special thanks to my inspiring co-author, John McNeel. Photo: Brayden Law Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ -- a brand’s way of broadcasting to the world that, beyond building good products and services, it could also be a...
As Far As We Know, a podcast hosted by Brain+Trust's Tracy Arrington and Tim Hayden, provides thought-provoking discussion with remarkable guests around the power of data, leadership and culture in our volatile business world. Each episode presents compelling perspectives from the most provocative arenas of media, commerce, academia, technology and science.