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Successful brands leverage customer journey analytics, moving beyond customer journey maps.

Don’t limit your efforts to understanding how.

Delve into who, what, when, where and why you should care.

Millions of customers, millions of customer experiences. To move at the speed of the individual, with relevance and empathy, is to realize the short and long-term benefits of personalized communication.

Customers expect a relationship.

Give them a stellar one and they’ll reward you for it.

Smart cities of tomorrow are rising out of the smart data of today. Stronger, more dynamic communities, workforces, healthcare and mobility can be powered by the information already in hand.

Move to a future-ready state… move from data to insights.

Build a smarter future for us all.

Customer data privacy laws are pending in more than half of the states in the U.S. Some are pushing live soon. Some already have their teeth.

Ensure your customer consent and data governance policies are consistently compliant. We can help.

Just because your product needs maintenance and repair doesn’t mean you should ask for customer time to go to waste.

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blog

Where Cause and Data Meet: Modeling a Return on Purpose

With special thanks to my inspiring co-author, John McNeel. Photo: Brayden Law Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ -- a brand’s way of broadcasting to the world that, beyond building good products and services, it could also be a...

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podcasts

As Far As We Know, a podcast hosted by Brain+Trust's Tracy Arrington and Tim Hayden, provides thought-provoking discussion with remarkable guests around the power of data, leadership and culture in our volatile business world. Each episode presents compelling perspectives from the most provocative arenas of media, commerce, academia, technology and science.

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