Millions of customers, millions of customer experiences. To move at the speed of the individual, with relevance and empathy, is to realize the short and long-term benefits of personalized communication.
Customers expect a relationship.
Give them a stellar one and they’ll reward you for it.
with special thanks to my co-author, David Pierpont Media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies to show results - ROI, ROAS, attribution and more. But before you ask your agency... What...
As Far As We Know, a podcast hosted by Brain+Trust's Tracy Arrington and Tim Hayden, provides thought-provoking discussion with remarkable guests around the power of data, leadership and culture in our volatile business world. Each episode presents compelling perspectives from the most provocative arenas of media, commerce, academia, technology and science.