Blog Posts < Brain+Trust

AI (artificial intelligence)

The Hidden Cost of Hasty Innovation: Why Internal Discovery Must Precede Vendor Selection

The most successful technology implementations aren’t the result of choosing the best vendor—they’re the result of choosing the right vendor for your specific organizational context. Discovery makes that choice possible. In the rush to modernize and gain competitive advantages, businesses often leap directly to vendor selection for transformative technologies like customer data platforms, marketing automation, cloud services, and AI tools. This approach, while appearing logical, frequently results in costly misalignments,

June 10, 2025 No Comments

AI (artificial intelligence)

Controlling Your Future: PART 2/4

This is the continued elaboration of my “Tiny Models and the Power of Your Data” session at MAICON, the annual not-to-miss conference produced by the Marketing Artificial Intelligence Institute. Continuing from PART 1/4, The Limitations of Public Models, posted on September 25 in which I concluded with “Before your AI Strategy, You Need a Data Strategy,” here we go! Data: The Foundation of Effective AI There are dozens of ways

October 15, 2024 No Comments

AI (artificial intelligence)

Controlling Your Future: PART 1/4

14 days ago, I was honored to speak at MAICON, my fifth opportunity to present at the annual spectacle produced by the Marketing Artificial Intelligence Institute. As I shared then with the Institute’s Claire Prudhomme, MAICON is a spectacular forum where the most novice and the more experienced of practitioners gather to discuss how AI and machine learning are abruptly reshaping marketing workflows. In 2023, the conference was met by

September 25, 2024 No Comments

AI (artificial intelligence)

A Magical Quadrant for CDPs

Over the past decade, beyond the push for data warehousing and vanity metrics, enterprise brands have been searching for customer intelligence that improves media performance, personalizes experiences, and drives revenue growth. In 2024, this will be an urgent priority as data deprecation and artificial intelligence reshape how we search for information, make decisions, and engage in digital commerce. At Brain+Trust, we closely monitor new technologies and trends to ensure every

February 26, 2024 No Comments

AI (artificial intelligence)

Fragmentation to Fusion: Unifying Data to Fuel Growth

In today’s hyper-connected business world, data is the currency of success. A company’s data powers its marketing, decision-making, and – soon – will power the AI models and digital twins that will enable it to effectively plan for, and secure, a future for its customers, employees, and shareholders. That’s a given – but despite that, many large organizations are still grappling with a common challenge: data fragmentation. By splitting their

January 31, 2024 No Comments

AI (artificial intelligence)

With Applied AI and First-Party Data, The Future is Yours to Define

Since AOL sent compact discs to almost every house in America – and even before that, when so many of us were surfing “rooms” and forums within CompuServe – businesses have been presented with myriad opportunities to engage audiences with digital tools and media. Along with three decades of “digital tools and media,” the world has collectively produced oceans (“lakes” and “clouds,” we call them) full of data. Today, this

January 26, 2024 No Comments

Blog Posts

The Hidden Cost of Hasty Innovation: Why Internal Discovery Must Precede Vendor Selection

Controlling Your Future: PART 2/4

Controlling Your Future: PART 1/4

A Magical Quadrant for CDPs

Fragmentation to Fusion: Unifying Data to Fuel Growth

With Applied AI and First-Party Data, The Future is Yours to Define

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