Blog Posts

AI (artificial intelligence)
Tim Hayden

What is a CDP, and What is Digital Feng Shui?

A Customer Data Platform, or CDP, is a comprehensive system that collects, unifies, and organizes customer and operational data from various touch points and channels into a centralized platform. It creates a unified customer profile and multiple AI models of your business and your audience, providing a 360-degree view of each customer by incorporating data from sources like referral sites, mobile applications, website interactions, CRM systems, social media, and much

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Fictional AI "Johnny 5," from the 1980s' movie, Short Circuit.
AI (artificial intelligence)
Tim Hayden

2023 | The Year AI Went Mainstream

When OpenAI released ChatGPT in November of 2022, the world as we knew it went into a tailspin of persistent change. Artificial intelligence went fast from a dramatized, science fiction version of machine learning and predictive modeling to something that felt — to millions of users — like a living thing. The Turing Test, once upheld as the de facto arbiter of AI’s validity, seemed utterly broken, with ChatGPT passing

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data privacy | CDK GLOBAL 2023 CYBERSECURITY REPORT REVEALS RISE IN AUTO DEALERSHIP CYBERATTACKS
Auto Industry
Tim Hayden

Dealers + Data Privacy Part 2 | Under Attack

Seventy five percent of dealers who updated their security policies to meet the FTC’s June 2023 compliance deadline are already seeing vast improvements. — CDK Global Data privacy is a critical factor to continued success for dealers in 2023, but a new study from CDK Global reports that 17% of dealers admitted to having experienced a cyberattack or data security incident in the past year alone. As staggering as that

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