
What is a CDP, and What is Digital Feng Shui?
A Customer Data Platform, or CDP, is a comprehensive system that collects, unifies, and organizes customer and operational data from various touch points and channels into a centralized platform. It creates a unified customer profile and multiple AI models of your business and your audience, providing a 360-degree view of each customer by incorporating data from sources like referral sites, mobile applications, website interactions, CRM systems, social media, and much