by Administrator | May 23, 2018 | Strategy, Uncategorized
While in New York this week to speak at an IBM conference, our CEO Scott Monty was a guest on Nasdaq’s Social Media Geek Out show on Facebook Live. The show was filmed in Nasdaq’s MarketSite studio in the heart of Times Square, and the program regularly...
by Tim Hayden | May 22, 2018 | Leadership
Last week, we were treated to one of the major conflicts of our time. It was not global superpowers at loggerheads, but rather the Internet, looking to skewer itself over the audio clip known as Yanny or Laurel. To me, the most fascinating part of this was not the...
by Tim Hayden | May 9, 2018 | Customer Experience
Last week’s commentary began with a focus on Big Tech – how Facebook and Google hold a duopoly in digital advertising – and ended with a call for brands to own their data. Given that the piece mostly focused on the former, we’d like to explore the latter a...
by Tim Hayden | Apr 30, 2018 | Uncategorized
Amid all of the recent uproar of data privacy issues among a number of companies, the outrage did nothing to stop the forward motion of Big Tech. Timing, incentives, and lack of competition all play a part in explaining this unstoppable force....
by Tim Hayden | Apr 26, 2018 | Podcast
Brain Trust Partners’ Co-Founder and CEO, Scott Monty, takes us back to the wild west days of social media and his time with the Ford Motor Company. As someone who has cut through the jungle of building a social media presence for a major corporation, he knows well...
by Tim Hayden | Apr 24, 2018 | Trust
The Facebook / Cambridge Analytica news has brought quite a bit of the unrealized or unspoken of the tech world into national consciousness. Collectively (and individually in some cases), we’ve been talking about data, privacy, and what we’re willing to...
by Tim Hayden | Apr 17, 2018 | Artificial Intelligence
We’ve certainly learned quite a bit about Facebook over the last few weeks, haven’t we? What’s becoming increasingly clear with every conversation, every question answered (or skirted), and every discovery is that data privacy and ownership are at...
by Tim Hayden | Apr 11, 2018 | Customer Experience, Leadership, Security, Trust, Uncategorized
As we write, Facebook CEO Mark Zuckerberg is appearing before Congressional committees where he is testifying on Facebook’s approach to data and privacy. We read the prepared testimony that Facebook released (spoiler alert!) and caught some of the questioning....
by Tim Hayden | Apr 10, 2018 | Podcast, Uncategorized
Today, the co-founder and CEO of a new company, Brain+Trust Insights, Katie Lioy, discusses the ubiquitous issue facing large brands today: dark data. What is it? How do we combat it? And what can we as executives do and say to push through the problem?...
by Tim Hayden | Apr 2, 2018 | Uncategorized
A controversial memo written by Facebook executive Andrew Bosworth memo – admittedly written to provoke a response – revealed the extent to which Facebook’s leadership understood the social risks inherent in the platform. “We connect people. Period. That’s why...
