by Tim Hayden | Feb 26, 2024 | AI (artificial intelligence), Business News, Customer Data Platforms (CDP), Customer Experience, Cyber Security, Innovation, Leadership, Managing Liability, Strategy, Trust
Over the past decade, beyond the push for data warehousing and vanity metrics, enterprise brands have been searching for customer intelligence that improves media performance, personalizes experiences, and drives revenue growth. In 2024, this will be an urgent...
by Jo Borras | Jan 31, 2024 | AI (artificial intelligence), BUSINESS, Customer Data Platforms (CDP), TECHNOLOGY
In today’s hyper-connected business world, data is the currency of success. A company’s data powers its marketing, decision-making, and – soon – will power the AI models and digital twins that will enable it to effectively plan for, and secure, a future...
by Tim Hayden | Jan 26, 2024 | AI (artificial intelligence), BUSINESS, TECHNOLOGY
Since AOL sent compact discs to almost every house in America – and even before that, when so many of us were surfing “rooms” and forums within CompuServe – businesses have been presented with myriad opportunities to engage audiences with digital tools and...
by Jo Borras | Jan 18, 2024 | AI (artificial intelligence), Auto Industry, BUSINESS, Customer Data Platforms (CDP), Customer Experience, Innovation, TECHNOLOGY
A Customer Data Platform, or CDP, is a comprehensive system that collects, unifies, and organizes customer and operational data from various touch points and channels into a centralized platform. It creates a unified customer profile and multiple AI models of your...
by Jo Borras | Dec 21, 2023 | AI (artificial intelligence), BUSINESS, Innovation, Leadership, TECHNOLOGY, Trust
When OpenAI released ChatGPT in November of 2022, the world as we knew it went into a tailspin of persistent change. Artificial intelligence went fast from a dramatized, science fiction version of machine learning and predictive modeling to something that felt — to...
by Jo Borras | Dec 7, 2023 | BUSINESS, Customer Data Platforms (CDP), Customer Experience, Strategy, TECHNOLOGY
“Website traffic is down.” It’s a refrain we’ve heard over and over again in recent months — and, while it’s widely true of any business or financial institution, it’s a refrain that’s become particularly common among new car dealers....