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While You Were Away: Bitcoin is Green Now

While You Were Away: Bitcoin is Green Now

by Jo Borras | Mar 16, 2023 | Blockchain, BUSINESS, TECHNOLOGY

It’s been nearly two years since that storied summer of ’21 when cryptocurrencies hit their all-time highs. Bitcoin (BTC) grabbed the bulk of headlines before topping out at just over $65,000 (US) for each of the digital tokens. And, almost immediately, it...
Get to Know Your Customers — Before it’s Too Late!

Get to Know Your Customers — Before it’s Too Late!

by Jo Borras | Jun 8, 2022 | BUSINESS, Customer Experience, TECHNOLOGY

Getting to know your customers and understanding their wants, needs, and pain points is critical to offering them a solution that works for them — but how do you find that out? In the recent past, companies developed “personas” to help shape their...
Electrifying the Car Business: Abrupt Changes Ahead

Electrifying the Car Business: Abrupt Changes Ahead

by Tim Hayden | Jul 11, 2021 | Auto Industry, Business News, Infographics, MEDIA

Between now and 2030, the automotive industry and “car business” as we know it will undergo more change than it saw during the previous 100 years. For the automakers (OEMs), suppliers, service organizations, and the dealerships on the front lines of the...

Get the Most from your Media Agency: Three Big Things

by Tim Hayden | Jan 21, 2021 | Leadership, MEDIA, Strategy

with special thanks to my co-author, David Pierpont Media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies to show results – ROI, ROAS, attribution and more. But before you ask your agency…...

Trouble Code: Redefining Automotive Through DTC

by Tim Hayden | Dec 11, 2020 | Auto Industry, Customer Experience, Innovation, Leadership, Strategy

Source: Motortrend.com 2020 In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle’s onboard diagnostics (OBD) system to alert the driver when a vehicle experiences a malfunction. So what code pops up when not just a part, not...
If You Can’t Give a Customer a Cookie

If You Can’t Give a Customer a Cookie

by Tim Hayden | Sep 29, 2020 | AI (artificial intelligence), Customer Experience, Cyber Security, Trust

Delivering a customer-centric content experience is the ultimate marketing goal. But data management issues and an impending seismic shift may prevent you from reaching it. Use these approaches to bridge the chasm that will be left when Google, Apple, and others end...
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