by Tim Hayden | Jun 8, 2022 | Artificial Intelligence, Customer Experience, Featured Post, Innovation, Media, Strategy, Trust, Uncategorized
Get your data ready. Once you’ve defined your audience, the next step is to determine how to best collect data about them. Start by taking a good look at your existing tools and platforms. Do you have a CRM? A billing system? Customer service software? Inventory...
by Tracy Arrington | Dec 11, 2020 | Automobile Industry, Customer Experience, Innovation, Leadership, Strategy
Source: Motortrend.com 2020 In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle’s onboard diagnostics (OBD) system to alert the driver when a vehicle experiences a malfunction. So what code pops up when not just a part, not...
by Tracy Arrington | Aug 18, 2020 | Customer Experience, Innovation, Purpose, Strategy
With special thanks to my inspiring co-author, John McNeel. Photo: Brayden Law Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ — a brand’s way of broadcasting to the world that, beyond building good products and services, it could also...
by Tracy Arrington | Mar 4, 2020 | Business News, Innovation, Leadership
Blockchain is the modern shipping container – a game-changing advance that brings efficiency, security and global opportunity to business. Great news if you’re a supply chain manager or CFO, but if you run your brand’s loyalty program, do you care?...
by Tracy Arrington | Feb 18, 2020 | Business News, Innovation, Leadership, Strategy
Digital transformation is a rabbit hole of a topic. Change for one organization doesn’t look the same as it does for another – there are too many variables that factor into what comes next. That said, three priorities apply to each of us as we...
by Tracy Arrington | Jan 30, 2020 | Business News, Customer Experience, Innovation, Leadership, Media, Strategy
I talk just about every day with brand-managing friends, colleagues and complete strangers on planes (they start it – I’m not a chatty seat-mate) about what digital transformation actually means and how to set priorities in the current business ecosystem. We’re...
