Trouble Code: Redefining Automotive Through DTC
Source: Motortrend.com 2020 In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle’s onboard diagnostics (OBD) system to alert the driver when a vehicle experiences a malfunction. So what code pops up when not just a part, not...Where Cause and Data Meet: Modeling a Return on Purpose
With special thanks to my inspiring co-author, John McNeel. Photo: Brayden Law Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ — a brand’s way of broadcasting to the world that, beyond building good products and services, it could also...Snackable – Digital Transformation
Digital transformation is a rabbit hole of a topic. Change for one organization doesn’t look the same as it does for another – there are too many variables that factor into what comes next. That said, three priorities apply to each of us as we...
Five Things – The Brand Marketer’s 2020 To-Do List
I talk just about every day with brand-managing friends, colleagues and complete strangers on planes (they start it – I’m not a chatty seat-mate) about what digital transformation actually means and how to set priorities in the current business ecosystem. We’re...
Roaring Change in the 2020’s: 6 Ways Business Will Never Be the Same
We are already a week into 2020, and it is obvious that this will be a challenging and opportunistic decade for business. Not since I was managing staffing efforts for EDS and SAIC to deal with legacy systems integration and Y2K compliance projects have I seen so much...
More intelligent technologies have afforded us the opportunity to better manage our customer data to the benefit of our teams and our customers. Read insights from @yourbraintrust's @TheTimHayden. via @cmcphillips: #MAICON22 https://hubs.li/Q01sKW_y0
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