by Jo Borras | Mar 16, 2023 | Blockchain, BUSINESS, TECHNOLOGY
It’s been nearly two years since that storied summer of ’21 when cryptocurrencies hit their all-time highs. Bitcoin (BTC) grabbed the bulk of headlines before topping out at just over $65,000 (US) for each of the digital tokens. And, almost immediately, it...
by Jo Borras | Jun 8, 2022 | BUSINESS, Customer Experience, TECHNOLOGY
Getting to know your customers and understanding their wants, needs, and pain points is critical to offering them a solution that works for them — but how do you find that out? In the recent past, companies developed “personas” to help shape their...
by Tim Hayden | Sep 29, 2020 | AI (artificial intelligence), Customer Experience, Cyber Security, Trust
Delivering a customer-centric content experience is the ultimate marketing goal. But data management issues and an impending seismic shift may prevent you from reaching it. Use these approaches to bridge the chasm that will be left when Google, Apple, and others end...
by Tim Hayden | Jan 9, 2020 | AI (artificial intelligence), Auto Industry, Customer Experience, Cyber Security, Innovation, Leadership, Strategy, Trust
We are already a week into 2020, and it is obvious that this will be a challenging and opportunistic decade for business. Not since I was managing staffing efforts for EDS and SAIC to deal with legacy systems integration and Y2K compliance projects have I seen so much...
by Tim Hayden | Apr 17, 2018 | AI (artificial intelligence)
We’ve certainly learned quite a bit about Facebook over the last few weeks, haven’t we? What’s becoming increasingly clear with every conversation, every question answered (or skirted), and every discovery is that data privacy and ownership are at...
by Tim Hayden | Apr 11, 2018 | Customer Experience, Cyber Security, Leadership, Trust
As we write, Facebook CEO Mark Zuckerberg is appearing before Congressional committees where he is testifying on Facebook’s approach to data and privacy. We read the prepared testimony that Facebook released (spoiler alert!) and caught some of the questioning....