Get to Know Your Customers — Before it’s Too Late!
Getting to know your customers and understanding their wants, needs, and pain points is critical to offering them a solution that works for them — but how do you find that out? In the recent past, companies developed “personas” to help shape their...
If You Can’t Give a Customer a Cookie
Delivering a customer-centric content experience is the ultimate marketing goal. But data management issues and an impending seismic shift may prevent you from reaching it. Use these approaches to bridge the chasm that will be left when Google, Apple, and others end...
Roaring Change in the 2020’s: 6 Ways Business Will Never Be the Same
We are already a week into 2020, and it is obvious that this will be a challenging and opportunistic decade for business. Not since I was managing staffing efforts for EDS and SAIC to deal with legacy systems integration and Y2K compliance projects have I seen so much...
We Don’t Need Smarter Technology
We’ve certainly learned quite a bit about Facebook over the last few weeks, haven’t we? What’s becoming increasingly clear with every conversation, every question answered (or skirted), and every discovery is that data privacy and ownership are at...
With Great Power Comes Great Responsibility
As we write, Facebook CEO Mark Zuckerberg is appearing before Congressional committees where he is testifying on Facebook’s approach to data and privacy. We read the prepared testimony that Facebook released (spoiler alert!) and caught some of the questioning....
More intelligent technologies have afforded us the opportunity to better manage our customer data to the benefit of our teams and our customers. Read insights from @yourbraintrust's @TheTimHayden. via @cmcphillips: #MAICON22 https://hubs.li/Q01sKW_y0
I can honestly say, my weekly @Grammarly reports 100% reflect @YourBrainTrust pipeline and accounts reports. 🤠 https://click.send.grammarly.com/?qs=1d16dc703853f7552d462754f8f0bd54a0a4c5c7ff01c46a1a62cc37f32181e931666ff00a890489980e8715f041ff5d207b3893508b38062e3d539fd149b093