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While You Were Away: Bitcoin is Green Now

While You Were Away: Bitcoin is Green Now

by Jo Borras | Mar 16, 2023 | Blockchain, BUSINESS, TECHNOLOGY

It’s been nearly two years since that storied summer of ’21 when cryptocurrencies hit their all-time highs. Bitcoin (BTC) grabbed the bulk of headlines before topping out at just over $65,000 (US) for each of the digital tokens. And, almost immediately, it...
Get to Know Your Customers — Before it’s Too Late!

Get to Know Your Customers — Before it’s Too Late!

by Jo Borras | Jun 8, 2022 | BUSINESS, Customer Experience, TECHNOLOGY

Getting to know your customers and understanding their wants, needs, and pain points is critical to offering them a solution that works for them — but how do you find that out? In the recent past, companies developed “personas” to help shape their...
If You Can’t Give a Customer a Cookie

If You Can’t Give a Customer a Cookie

by Tim Hayden | Sep 29, 2020 | AI (artificial intelligence), Customer Experience, Cyber Security, Trust

Delivering a customer-centric content experience is the ultimate marketing goal. But data management issues and an impending seismic shift may prevent you from reaching it. Use these approaches to bridge the chasm that will be left when Google, Apple, and others end...
Roaring Change in the 2020’s: 6 Ways Business Will Never Be the Same

Roaring Change in the 2020’s: 6 Ways Business Will Never Be the Same

by Tim Hayden | Jan 9, 2020 | AI (artificial intelligence), Auto Industry, Customer Experience, Cyber Security, Innovation, Leadership, Strategy, Trust

We are already a week into 2020, and it is obvious that this will be a challenging and opportunistic decade for business. Not since I was managing staffing efforts for EDS and SAIC to deal with legacy systems integration and Y2K compliance projects have I seen so much...
We Don’t Need Smarter Technology

We Don’t Need Smarter Technology

by Tim Hayden | Apr 17, 2018 | AI (artificial intelligence)

We’ve certainly learned quite a bit about Facebook over the last few weeks, haven’t we? What’s becoming increasingly clear with every conversation, every question answered (or skirted), and every discovery is that data privacy and ownership are at...
With Great Power Comes Great Responsibility

With Great Power Comes Great Responsibility

by Tim Hayden | Apr 11, 2018 | Customer Experience, Cyber Security, Leadership, Trust

As we write, Facebook CEO Mark Zuckerberg is appearing before Congressional committees where he is testifying on Facebook’s approach to data and privacy. We read the prepared testimony that Facebook released (spoiler alert!) and caught some of the questioning....
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mktgai Marketing AI Institute @mktgai ·
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More intelligent technologies have afforded us the opportunity to better manage our customer data to the benefit of our teams and our customers. Read insights from @yourbraintrust's @TheTimHayden. via @cmcphillips: #MAICON22 https://hubs.li/Q01sKW_y0

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