by Tim Hayden | Feb 26, 2024 | AI (artificial intelligence), Business News, Customer Data Platforms (CDP), Customer Experience, Cyber Security, Innovation, Leadership, Managing Liability, Strategy, Trust
Over the past decade, beyond the push for data warehousing and vanity metrics, enterprise brands have been searching for customer intelligence that improves media performance, personalizes experiences, and drives revenue growth. In 2024, this will be an urgent...
by Jo Borras | Jan 31, 2024 | AI (artificial intelligence), BUSINESS, Customer Data Platforms (CDP), TECHNOLOGY
In today’s hyper-connected business world, data is the currency of success. A company’s data powers its marketing, decision-making, and – soon – will power the AI models and digital twins that will enable it to effectively plan for, and secure, a future...
by Jo Borras | Jan 18, 2024 | AI (artificial intelligence), Auto Industry, BUSINESS, Customer Data Platforms (CDP), Customer Experience, Innovation, TECHNOLOGY
A Customer Data Platform, or CDP, is a comprehensive system that collects, unifies, and organizes customer and operational data from various touch points and channels into a centralized platform. It creates a unified customer profile and multiple AI models of your...
by Jo Borras | Dec 7, 2023 | BUSINESS, Customer Data Platforms (CDP), Customer Experience, Strategy, TECHNOLOGY
“Website traffic is down.” It’s a refrain we’ve heard over and over again in recent months — and, while it’s widely true of any business or financial institution, it’s a refrain that’s become particularly common among new car dealers....
by Jo Borras | Oct 16, 2023 | Auto Industry, BUSINESS, Customer Data Platforms (CDP), Customer Experience, TECHNOLOGY
Despite the ever-growing number of vendors rushing to put a new CDP on the market, it’s a strange truth that most of the CDPs out there are not actually platforms for customer data — and that’s a real potential problem for car dealers. So, why aren’t these “CPDs”...
by Jo Borras | Aug 15, 2023 | BUSINESS, Customer Data Platforms (CDP), Customer Experience, TECHNOLOGY, Trust
Relevance and personalization aren’t brand differentiators anymore — they’re a minimum requirement. — Treasure Data (e-book) It’s 2023, and customers have come to expect what were once considered to be exceptional marketing experiences from every brand...