by Jo Borras | Oct 16, 2023 | Auto Industry, BUSINESS, Customer Data Platforms (CDP), Customer Experience, TECHNOLOGY
Despite the ever-growing number of vendors rushing to put a new CDP on the market, it’s a strange truth that most of the CDPs out there are not actually platforms for customer data — and that’s a real potential problem for car dealers. So, why aren’t these “CPDs”...
by Jo Borras | Aug 15, 2023 | BUSINESS, Customer Data Platforms (CDP), Customer Experience, TECHNOLOGY, Trust
Relevance and personalization aren’t brand differentiators anymore — they’re a minimum requirement. — Treasure Data (e-book) It’s 2023, and customers have come to expect what were once considered to be exceptional marketing experiences from every brand...
by Jo Borras | Aug 2, 2023 | BUSINESS, Customer Data Platforms (CDP), Customer Experience, MEDIA, Trust, Videos
In Part 1 of Data Privacy and the New Secrets of Success, we discussed the critical importance of organizing your brand’s digital assets as they relate to data privacy and cyber security — but a secure dataset isn’t just about compliance and liability. An...
