Over the past decade, beyond the push for data warehousing and vanity metrics, enterprise brands have been searching for customer intelligence that improves media performance,
When OpenAI released ChatGPT in November of 2022, the world as we knew it went into a tailspin of persistent change. Artificial intelligence went fast
Consumers’ confidence in how you manage data privacy is driving business decisions — how is your brand enabling that trust?
In part 2, we explore how artificial intelligence can help capture massive amounts of vehicle and pedestrian data, and help keep it secure.
Car dealerships have a number of tools to make car buying faster and easier, but some of them could put customers’ data privacy at risk.
Learn more about how a CDP can help your brand enhance your customers’ data privacy, build trust, and find actionable insights in your data.
Get your data ready. Once you’ve defined your audience, the next step is to determine how to best collect data about them. Start by taking
Delivering a customer-centric content experience is the ultimate marketing goal. But data management issues and an impending seismic shift may prevent you from reaching it.
We are already a week into 2020, and it is obvious that this will be a challenging and opportunistic decade for business. Not since I
The Facebook / Cambridge Analytica news has brought quite a bit of the unrealized or unspoken of the tech world into national consciousness. Collectively (and individually in
