Controlling Your Future: PART 2/4
October 15, 2024
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This is the continued elaboration of my “Tiny Models and the Power of Your Data” session at MAICON, the annual not-to-miss conference produced by the
This is the continued elaboration of my “Tiny Models and the Power of Your Data” session at MAICON, the annual not-to-miss conference produced by the
14 days ago, I was honored to speak at MAICON, my fifth opportunity to present at the annual spectacle produced by the Marketing Artificial Intelligence
In today’s hyper-connected business world, data is the currency of success. A company’s data powers its marketing, decision-making, and – soon – will power the
Since AOL sent compact discs to almost every house in America – and even before that, when so many of us were surfing “rooms” and
A Customer Data Platform, or CDP, is a comprehensive system that collects, unifies, and organizes customer and operational data from various touch points and channels
When OpenAI released ChatGPT in November of 2022, the world as we knew it went into a tailspin of persistent change. Artificial intelligence went fast
The key to understanding site traffic, leads, and conversion rates is accurate tracking – and, in 2024, that means a CDP.
What makes a CDP a CDP? We distilled this down to two main points.
Learn more about how a CDP can help your brand enhance your customers’ data privacy, build trust, and find actionable insights in your data.
Last week’s commentary began with a focus on Big Tech – how Facebook and Google hold a duopoly in digital advertising – and ended with a call for
