by Jo Borras | Jan 31, 2024 | AI (artificial intelligence), BUSINESS, Customer Data Platforms (CDP), TECHNOLOGY
In today’s hyper-connected business world, data is the currency of success. A company’s data powers its marketing, decision-making, and – soon – will power the AI models and digital twins that will enable it to effectively plan for, and secure, a future...
by Tim Hayden | Jan 26, 2024 | AI (artificial intelligence), BUSINESS, TECHNOLOGY
Since AOL sent compact discs to almost every house in America – and even before that, when so many of us were surfing “rooms” and forums within CompuServe – businesses have been presented with myriad opportunities to engage audiences with digital tools and...
by Jo Borras | Jan 18, 2024 | AI (artificial intelligence), Auto Industry, BUSINESS, Customer Data Platforms (CDP), Customer Experience, Innovation, TECHNOLOGY
A Customer Data Platform, or CDP, is a comprehensive system that collects, unifies, and organizes customer and operational data from various touch points and channels into a centralized platform. It creates a unified customer profile and multiple AI models of your...
by Jo Borras | Dec 21, 2023 | AI (artificial intelligence), BUSINESS, Innovation, Leadership, TECHNOLOGY, Trust
When OpenAI released ChatGPT in November of 2022, the world as we knew it went into a tailspin of persistent change. Artificial intelligence went fast from a dramatized, science fiction version of machine learning and predictive modeling to something that felt — to...
by Jo Borras | Dec 7, 2023 | BUSINESS, Customer Data Platforms (CDP), Customer Experience, Strategy, TECHNOLOGY
“Website traffic is down.” It’s a refrain we’ve heard over and over again in recent months — and, while it’s widely true of any business or financial institution, it’s a refrain that’s become particularly common among new car dealers....