by Jo Borras | Oct 16, 2023 | Auto Industry, BUSINESS, Customer Data Platforms (CDP), Customer Experience, TECHNOLOGY
Despite the ever-growing number of vendors rushing to put a new CDP on the market, it’s a strange truth that most of the CDPs out there are not actually platforms for customer data — and that’s a real potential problem for car dealers. So, why aren’t these “CPDs”...
by Jo Borras | Aug 2, 2023 | BUSINESS, Customer Data Platforms (CDP), Customer Experience, MEDIA, Trust, Videos
In Part 1 of Data Privacy and the New Secrets of Success, we discussed the critical importance of organizing your brand’s digital assets as they relate to data privacy and cyber security — but a secure dataset isn’t just about compliance and liability. An...
by Tim Hayden | May 9, 2018 | Customer Experience
Last week’s commentary began with a focus on Big Tech – how Facebook and Google hold a duopoly in digital advertising – and ended with a call for brands to own their data. Given that the piece mostly focused on the former, we’d like to explore the latter a...
by Tim Hayden | Apr 30, 2018 | Business News, Innovation, Leadership, Strategy
Amid all of the recent uproar of data privacy issues among a number of companies, the outrage did nothing to stop the forward motion of Big Tech. Timing, incentives, and lack of competition all play a part in explaining this unstoppable force....
by Tim Hayden | Mar 2, 2018 | Customer Experience, Innovation, Leadership, Strategy
(Photo credit: Jason Thibault via Flickr Creative Commons) One of the most overused terms in entrepreneurship is “pivot.” You’ve undoubtedly seen it used by various startups, and it seems like they’re trying to fix a broken business. Or it may...
