Who We Are – Leadership


Tim Hayden – President, Managing Partner

Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust, he was head of marketing at Zignal Labs, a realtime media intelligence platform, and produced marketing technology and process improvement programs for clients of TTH Strategy, a consultancy Tim founded. He is also former head of the Mobile program at Edelman Digital in North America, and has served as a leadership catalyst for transformational change in some of the world’s leading brands, including: Dell, Bacardi USA, Advanced Micro Devices, Shell Oil, Hilton Worldwide, Humana and others. Tim is an active investor and advisor to Boomerang’s Pies, Zignal Labs, People Pattern, Rivet Works and Wonder Technologies, and is co-author of The Mobile Commerce Revolution (QUE Biz Tech, October 2014).

Tracy Arrington – Senior Vice President, Marketing and Media

Tracy Arrington is a marketing and media executive with more than 20 years of experience with the world’s top brands.  Her tough yet diplomatic nature and dedication to efficient, effective and ethical performance has led her to deliver results for clients including AT&T, Bank of America, BMW, Dreamworks, Nike, Taco Bell, the Texas Lottery, the US Air Force and Walmart. In addition to her leadership at Brain+Trust, Tracy is an Assistant Professor of Practice at the University of Texas at Austin, teaching Media Investments and Integrated Communication Campaigns in the top-ranked Stan Richards School of Advertising and PR.  She has recently been tapped to build an international brand marketing and analytics program for UT, slated to launch in China in 2020.  Tracy published her first book, 101 Things I Learned in Advertising School, through Penguin Random House in 2018.