The Difference: Episode 1 – Personalization: Why Some Brands Win and Others Look Foolish with Scott Monty

By January 18, 2018Podcast

Welcome to our first episode of The Difference. In this episode, Brain+Trust Partners CEO, Scott Monty, looks at how some brands use personalized communications well, while others look foolish. From the content we’re served up to the offers we receive, the future was supposed to deliver our preferences directly to us. But instead, we got mass marketing on more platforms than ever. Whatever happened to the promise of personalization? 

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