by Tim Hayden | May 22, 2023 | BUSINESS, Customer Experience, Cyber Security, Managing Liability, TECHNOLOGY
Most companies don’t consider regulatory compliance and data security thrilling next-level adventures, and we have a hot take on that! The original FTC Safeguards Rule first took effect in 2003 to ensure that financial institutions maintained a given set of...
by Tim Hayden | Mar 16, 2023 | Blockchain, BUSINESS, TECHNOLOGY
It’s been nearly two years since that storied summer of ’21 when cryptocurrencies hit their all-time highs. Bitcoin (BTC) grabbed the bulk of headlines before topping out at just over $65,000 (US) for each of the digital tokens. And, almost immediately, it...
by Tim Hayden | Jun 8, 2022 | BUSINESS, Customer Experience, TECHNOLOGY
Getting to know your customers and understanding their wants, needs, and pain points is critical to offering them a solution that works for them — but how do you find that out? In the recent past, companies developed “personas” to help shape their...
by Tim Hayden | Jul 11, 2021 | Auto Industry, Business News, Infographics, MEDIA
Between now and 2030, the automotive industry and “car business” as we know it will undergo more change than it saw during the previous 100 years. For the automakers (OEMs), suppliers, service organizations, and the dealerships on the front lines of the...
by Tim Hayden | Jan 21, 2021 | Leadership, MEDIA, Strategy
with special thanks to my co-author, David Pierpont Media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies to show results – ROI, ROAS, attribution and more. But before you ask your agency…...
