The most successful technology implementations aren’t the result of choosing the best vendor—they’re the result of choosing the right vendor for your specific organizational context.
14 days ago, I was honored to speak at MAICON, my fifth opportunity to present at the annual spectacle produced by the Marketing Artificial Intelligence
Over the past decade, beyond the push for data warehousing and vanity metrics, enterprise brands have been searching for customer intelligence that improves media performance,
In today’s hyper-connected business world, data is the currency of success. A company’s data powers its marketing, decision-making, and – soon – will power the
Since AOL sent compact discs to almost every house in America – and even before that, when so many of us were surfing “rooms” and
A Customer Data Platform, or CDP, is a comprehensive system that collects, unifies, and organizes customer and operational data from various touch points and channels
When OpenAI released ChatGPT in November of 2022, the world as we knew it went into a tailspin of persistent change. Artificial intelligence went fast
The key to understanding site traffic, leads, and conversion rates is accurate tracking – and, in 2024, that means a CDP.
Seventy five percent of dealers who updated their security policies to meet the FTC’s June 2023 compliance deadline are already seeing vast improvements. — CDK
What makes a CDP a CDP? We distilled this down to two main points.
