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Trouble Code: Redefining Automotive Through DTC

by Tim Hayden | Dec 11, 2020 | Auto Industry, Customer Experience, Innovation, Leadership, Strategy

Source: Motortrend.com 2020 In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle’s onboard diagnostics (OBD) system to alert the driver when a vehicle experiences a malfunction. So what code pops up when not just a part, not...
If You Can’t Give a Customer a Cookie

If You Can’t Give a Customer a Cookie

by Tim Hayden | Sep 29, 2020 | AI (artificial intelligence), Customer Experience, Cyber Security, Trust

Delivering a customer-centric content experience is the ultimate marketing goal. But data management issues and an impending seismic shift may prevent you from reaching it. Use these approaches to bridge the chasm that will be left when Google, Apple, and others end...

Where Cause and Data Meet: Modeling a Return on Purpose

by Tim Hayden | Aug 18, 2020 | Customer Experience, Innovation, Strategy

With special thanks to my inspiring co-author, John McNeel. Photo: Brayden Law Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ — a brand’s way of broadcasting to the world that, beyond building good products and services, it could also...
As Far As We Know: Episode 3 – How To Deliver Secure and Frictionless Ecommerce Experiences

As Far As We Know: Episode 3 – How To Deliver Secure and Frictionless Ecommerce Experiences

by Tim Hayden | May 26, 2020 | As Far as We Know Podcast, Podcasts

The future must be safer than it is today, with frictionless customer experiences, in order for any brand to grow. E-commerce has become the popular option for shoppers of just about everything, and identity theft and fraud are a growing threat. In this episode, we...
Snackable – Newfound Loyalty With Blockchain

Snackable – Newfound Loyalty With Blockchain

by Tim Hayden | Mar 4, 2020 | Business News, Innovation, Leadership

Blockchain is the modern shipping container – a game-changing advance that brings efficiency, security and global opportunity to business. Great news if you’re a supply chain manager or CFO, but if you run your brand’s loyalty program, do you care?...
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