Over the past decade, beyond the push for data warehousing and vanity metrics, enterprise brands have been searching for customer intelligence that improves media performance,
A Customer Data Platform, or CDP, is a comprehensive system that collects, unifies, and organizes customer and operational data from various touch points and channels
The key to understanding site traffic, leads, and conversion rates is accurate tracking – and, in 2024, that means a CDP.
What makes a CDP a CDP? We distilled this down to two main points.
Consumers’ confidence in how you manage data privacy is driving business decisions — how is your brand enabling that trust?
Learn more about how a CDP can help your brand enhance your customers’ data privacy, build trust, and find actionable insights in your data.
Most companies don’t consider data privacy and regulatory compliance thrilling next-level adventures, but we have a hot take coming soon!
Get your data ready. Once you’ve defined your audience, the next step is to determine how to best collect data about them. Start by taking
Your customers demand that you meet their needs – and on their terms. But how do you know what those are? A CDP can help!
In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle’s onboard diagnostics (OBD) system to alert the driver
