Over the past decade, beyond the push for data warehousing and vanity metrics, enterprise brands have been searching for customer intelligence that improves media performance,
A Customer Data Platform, or CDP, is a comprehensive system that collects, unifies, and organizes customer and operational data from various touch points and channels
The key to understanding site traffic, leads, and conversion rates is accurate tracking – and, in 2024, that means a CDP.
What makes a CDP a CDP? We distilled this down to two main points.
Consumers’ confidence in how you manage data privacy is driving business decisions — how is your brand enabling that trust?
Learn more about how a CDP can help your brand enhance your customers’ data privacy, build trust, and find actionable insights in your data.
Most companies don’t consider data privacy and regulatory compliance thrilling next-level adventures, but we have a hot take coming soon!
Your customers demand that you meet their needs – and on their terms. But how do you know what those are? A CDP can help!
In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle’s onboard diagnostics (OBD) system to alert the driver
Delivering a customer-centric content experience is the ultimate marketing goal. But data management issues and an impending seismic shift may prevent you from reaching it.
