The most successful technology implementations aren’t the result of choosing the best vendor—they’re the result of choosing the right vendor for your specific organizational context.
This is the continued elaboration of my “Tiny Models and the Power of Your Data” session at MAICON, the annual not-to-miss conference produced by the
14 days ago, I was honored to speak at MAICON, my fifth opportunity to present at the annual spectacle produced by the Marketing Artificial Intelligence
Over the past decade, beyond the push for data warehousing and vanity metrics, enterprise brands have been searching for customer intelligence that improves media performance,
A Customer Data Platform, or CDP, is a comprehensive system that collects, unifies, and organizes customer and operational data from various touch points and channels
When OpenAI released ChatGPT in November of 2022, the world as we knew it went into a tailspin of persistent change. Artificial intelligence went fast
In part 2, we explore how artificial intelligence can help capture massive amounts of vehicle and pedestrian data, and help keep it secure.
Get your data ready. Once you’ve defined your audience, the next step is to determine how to best collect data about them. Start by taking
In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle’s onboard diagnostics (OBD) system to alert the driver
With special thanks to my inspiring co-author, John McNeel. Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ — a brand’s way of broadcasting to
