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Intelligent Infrastructure for Fun and Profit, Part 2

Intelligent Infrastructure for Fun and Profit, Part 2

by Jo Borras | Aug 15, 2023 | AI (artificial intelligence), Auto Industry, BUSINESS, Innovation, Leadership, MOBILITY, TECHNOLOGY, Trust

With urban areas struggling with traffic congestion, AI solutions have emerged in accessing real-time information from vehicles for traffic management, and utilizing mobility on demand in trip planning through a single user interface.   — Science Direct In our...

Trouble Code: Redefining Automotive Through DTC

by Tim Hayden | Dec 11, 2020 | Auto Industry, Customer Experience, Innovation, Leadership, Strategy

Source: Motortrend.com 2020 In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle’s onboard diagnostics (OBD) system to alert the driver when a vehicle experiences a malfunction. So what code pops up when not just a part, not...

Where Cause and Data Meet: Modeling a Return on Purpose

by Tim Hayden | Aug 18, 2020 | Customer Experience, Innovation, Strategy

With special thanks to my inspiring co-author, John McNeel. Photo: Brayden Law Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ — a brand’s way of broadcasting to the world that, beyond building good products and services, it could also...
Snackable – Newfound Loyalty With Blockchain

Snackable – Newfound Loyalty With Blockchain

by Tim Hayden | Mar 4, 2020 | Business News, Innovation, Leadership

Blockchain is the modern shipping container – a game-changing advance that brings efficiency, security and global opportunity to business. Great news if you’re a supply chain manager or CFO, but if you run your brand’s loyalty program, do you care?...

Snackable – Digital Transformation

by Tim Hayden | Feb 18, 2020 | Business News, Innovation, Leadership, Strategy

  Digital transformation is a rabbit hole of a topic.  Change for one organization doesn’t look the same as it does for another – there are too many variables that factor into what comes next.  That said, three priorities apply to each of us as we...
Five Things – The Brand Marketer’s 2020 To-Do List

Five Things – The Brand Marketer’s 2020 To-Do List

by Tim Hayden | Jan 30, 2020 | Business News, Customer Experience, Innovation, Leadership, Strategy

I talk just about every day with brand-managing friends, colleagues and complete strangers on planes (they start it – I’m not a chatty seat-mate) about what digital transformation actually means and how to set priorities in the current business ecosystem. We’re...
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