Where Cause and Data Meet: Modeling a Return on Purpose
With special thanks to my inspiring co-author, John McNeel. Photo: Brayden Law Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ — a brand’s way of broadcasting to the world that, beyond building good products and services, it could also...
Snackable – Newfound Loyalty With Blockchain
Blockchain is the modern shipping container – a game-changing advance that brings efficiency, security and global opportunity to business. Great news if you’re a supply chain manager or CFO, but if you run your brand’s loyalty program, do you care?...Snackable – Digital Transformation
Digital transformation is a rabbit hole of a topic. Change for one organization doesn’t look the same as it does for another – there are too many variables that factor into what comes next. That said, three priorities apply to each of us as we...
Five Things – The Brand Marketer’s 2020 To-Do List
I talk just about every day with brand-managing friends, colleagues and complete strangers on planes (they start it – I’m not a chatty seat-mate) about what digital transformation actually means and how to set priorities in the current business ecosystem. We’re...
Roaring Change in the 2020’s: 6 Ways Business Will Never Be the Same
We are already a week into 2020, and it is obvious that this will be a challenging and opportunistic decade for business. Not since I was managing staffing efforts for EDS and SAIC to deal with legacy systems integration and Y2K compliance projects have I seen so much...
More intelligent technologies have afforded us the opportunity to better manage our customer data to the benefit of our teams and our customers. Read insights from @yourbraintrust's @TheTimHayden. via @cmcphillips: #MAICON22 https://hubs.li/Q01sKW_y0
I can honestly say, my weekly @Grammarly reports 100% reflect @YourBrainTrust pipeline and accounts reports. 🤠 https://click.send.grammarly.com/?qs=1d16dc703853f7552d462754f8f0bd54a0a4c5c7ff01c46a1a62cc37f32181e931666ff00a890489980e8715f041ff5d207b3893508b38062e3d539fd149b093