Controlling Your Future: PART 2/4
October 15, 2024
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This is the continued elaboration of my “Tiny Models and the Power of Your Data” session at MAICON, the annual not-to-miss conference produced by the
This is the continued elaboration of my “Tiny Models and the Power of Your Data” session at MAICON, the annual not-to-miss conference produced by the
14 days ago, I was honored to speak at MAICON, my fifth opportunity to present at the annual spectacle produced by the Marketing Artificial Intelligence
Over the past decade, beyond the push for data warehousing and vanity metrics, enterprise brands have been searching for customer intelligence that improves media performance,
The key to understanding site traffic, leads, and conversion rates is accurate tracking – and, in 2024, that means a CDP.
Given the continued rise of EV sales, it’s already imperative to install EV charging at multifamily and commercial properties.
with special thanks to my co-author, David Pierpont Media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies
In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle’s onboard diagnostics (OBD) system to alert the driver
With special thanks to my inspiring co-author, John McNeel. Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ — a brand’s way of broadcasting to
Digital transformation is a rabbit hole of a topic. Change for one organization doesn’t look the same as it does for another – there
I talk just about every day with brand-managing friends, colleagues and complete strangers on planes (they start it – I’m not a chatty seat-mate) about
