by Jo Borras | Apr 28, 2023 | BUSINESS, EV Charging, MOBILITY, Real Estate, Strategy, TECHNOLOGY
Electric vehicles (EVs) are becoming increasingly popular in the US, with EV sales up 66% in Q1 of this year and outpacing every other market segment by double digits. That’s an acceleration of 2022, which saw North American EV sales climb 49% year-over-year,...
by Tim Hayden | Jan 21, 2021 | Leadership, MEDIA, Strategy
with special thanks to my co-author, David Pierpont Media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies to show results – ROI, ROAS, attribution and more. But before you ask your agency…...
by Tim Hayden | Dec 11, 2020 | Auto Industry, Customer Experience, Innovation, Leadership, Strategy
Source: Motortrend.com 2020 In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle’s onboard diagnostics (OBD) system to alert the driver when a vehicle experiences a malfunction. So what code pops up when not just a part, not...
by Tim Hayden | Aug 18, 2020 | Customer Experience, Innovation, Strategy
With special thanks to my inspiring co-author, John McNeel. Photo: Brayden Law Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ — a brand’s way of broadcasting to the world that, beyond building good products and services, it could also...
by Tim Hayden | Feb 18, 2020 | Business News, Innovation, Leadership, Strategy
Digital transformation is a rabbit hole of a topic. Change for one organization doesn’t look the same as it does for another – there are too many variables that factor into what comes next. That said, three priorities apply to each of us as we...
by Tim Hayden | Jan 30, 2020 | Business News, Customer Experience, Innovation, Leadership, Strategy
I talk just about every day with brand-managing friends, colleagues and complete strangers on planes (they start it – I’m not a chatty seat-mate) about what digital transformation actually means and how to set priorities in the current business ecosystem. We’re...
