With special thanks to my inspiring co-author, John McNeel. Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ — a brand’s way of broadcasting to
I talk just about every day with brand-managing friends, colleagues and complete strangers on planes (they start it – I’m not a chatty seat-mate) about
We are already a week into 2020, and it is obvious that this will be a challenging and opportunistic decade for business. Not since I
Last week’s commentary began with a focus on Big Tech – how Facebook and Google hold a duopoly in digital advertising – and ended with a call for
As we write, Facebook CEO Mark Zuckerberg is appearing before Congressional committees where he is testifying on Facebook’s approach to data and privacy. We read the prepared testimony that Facebook
There’s no question that we live in a society in which information moves faster than ever before. So the old adage that “a lie is
In a previous post my colleague Scott Monty shared a word on The Silent Brand Killer, a brief note on the very real threat of
They say that high blood pressure is “the silent killer.” However, what will ultimately defeat CPG brands is not a silent killer, but rather an
(Photo credit: Jason Thibault via Flickr Creative Commons) One of the most overused terms in entrepreneurship is “pivot.” You’ve undoubtedly seen it used by various
To start 2018 with a bang, a couple of the Brain+Trust Partners team members headed to CES to take in all the breakthrough technology being
