by Tim Hayden | Feb 26, 2024 | AI (artificial intelligence), Business News, Customer Data Platforms (CDP), Customer Experience, Cyber Security, Innovation, Leadership, Managing Liability, Strategy, Trust
Over the past decade, beyond the push for data warehousing and vanity metrics, enterprise brands have been searching for customer intelligence that improves media performance, personalizes experiences, and drives revenue growth. In 2024, this will be an urgent...
by Jo Borras | Dec 21, 2023 | AI (artificial intelligence), BUSINESS, Innovation, Leadership, TECHNOLOGY, Trust
When OpenAI released ChatGPT in November of 2022, the world as we knew it went into a tailspin of persistent change. Artificial intelligence went fast from a dramatized, science fiction version of machine learning and predictive modeling to something that felt — to...
by Jo Borras | Aug 15, 2023 | AI (artificial intelligence), Auto Industry, BUSINESS, Innovation, Leadership, MOBILITY, TECHNOLOGY, Trust
With urban areas struggling with traffic congestion, AI solutions have emerged in accessing real-time information from vehicles for traffic management, and utilizing mobility on demand in trip planning through a single user interface. — Science Direct In our...
by Jo Borras | Apr 11, 2023 | Auto Industry, BUSINESS, Leadership
All businesses struggle with employee turnover, but perhaps none so much as the car business. By some estimates, auto dealership employees turnover at an annualized rate of 46%. Forty-six percent! And that means more expense to find, hire, and train replacements – and...
by Tim Hayden | Jan 21, 2021 | Leadership, MEDIA, Strategy
with special thanks to my co-author, David Pierpont Media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies to show results – ROI, ROAS, attribution and more. But before you ask your agency…...
by Tim Hayden | Dec 11, 2020 | Auto Industry, Customer Experience, Innovation, Leadership, Strategy
Source: Motortrend.com 2020 In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle’s onboard diagnostics (OBD) system to alert the driver when a vehicle experiences a malfunction. So what code pops up when not just a part, not...