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Get the Most from your Media Agency: Three Big Things

by Tracy Arrington | Jan 21, 2021 | Leadership, Media, Strategy

with special thanks to my co-author, David Pierpont Media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies to show results – ROI, ROAS, attribution and more. But before you ask your agency…...
Five Things – The Brand Marketer’s 2020 To-Do List

Five Things – The Brand Marketer’s 2020 To-Do List

by Tracy Arrington | Jan 30, 2020 | Business News, Customer Experience, Innovation, Leadership, Media, Strategy

I talk just about every day with brand-managing friends, colleagues and complete strangers on planes (they start it – I’m not a chatty seat-mate) about what digital transformation actually means and how to set priorities in the current business ecosystem. We’re...

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  • Get the Most from your Media Agency: Three Big Things
  • Trouble Code: Redefining Automotive Through DTC
  • If You Can’t Give a Customer a Cookie

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thetimhayden Tim Hayden @thetimhayden ·
12 Apr

I’ve been in Long Beach the past 20 hours on a site visit for @ElectrifyExpo’s #IndustryDay being hosted here on June 3. It is an amazing venue that only the speakers will outshine. If you’re into #mobility and #EVs, this is where the future is pondered and revealed. https://twitter.com/ElectrifyNews/status/1513956371321999369

ElectrifyNews @ElectrifyNews

Industry Day kicks off our 2022 season in Long Beach, CA with a unique, industry-only offering that’s loaded with new products, EV announcements, featured speakers & industry expert panels that offer insight into the future of e-mobility.
​​Read more here: https://bit.ly/3E42Yw2

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thetimhayden Tim Hayden @thetimhayden ·
29 Mar

You hear me talk about #datagovernance and #customerexperience here; we @YourBrainTrust also work with State gov’ts and NGOs to remedy & prevent tragedies caused by #baddata & antiquated systems/processes. Kids need our best! Alas, Texas is not a client… https://twitter.com/TexasTribune/status/1508631876474490880

Texas Tribune @TexasTribune

Watchdogs of Texas’ troubled foster care system found "ample evidence" former sex trafficking victims were abused at a foster care facility, contradicting the Texas Rangers’ findings earlier this month. https://bit.ly/3iJv7i9

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