by Tim Hayden | Jan 26, 2024 | AI (artificial intelligence), BUSINESS, TECHNOLOGY
Since AOL sent compact discs to almost every house in America – and even before that, when so many of us were surfing “rooms” and forums within CompuServe – businesses have been presented with myriad opportunities to engage audiences with digital tools and...
by Jo Borras | Dec 21, 2023 | AI (artificial intelligence), BUSINESS, Innovation, Leadership, TECHNOLOGY, Trust
When OpenAI released ChatGPT in November of 2022, the world as we knew it went into a tailspin of persistent change. Artificial intelligence went fast from a dramatized, science fiction version of machine learning and predictive modeling to something that felt — to...
by Jo Borras | Dec 7, 2023 | BUSINESS, Customer Data Platforms (CDP), Customer Experience, Strategy, TECHNOLOGY
“Website traffic is down.” It’s a refrain we’ve heard over and over again in recent months — and, while it’s widely true of any business or financial institution, it’s a refrain that’s become particularly common among new car dealers....
by Jo Borras | Aug 15, 2023 | BUSINESS, Customer Data Platforms (CDP), Customer Experience, TECHNOLOGY, Trust
Relevance and personalization aren’t brand differentiators anymore — they’re a minimum requirement. — Treasure Data (e-book) It’s 2023, and customers have come to expect what were once considered to be exceptional marketing experiences from every brand...
by Jo Borras | Aug 2, 2023 | BUSINESS, Customer Data Platforms (CDP), Customer Experience, MEDIA, Trust, Videos
In Part 1 of Data Privacy and the New Secrets of Success, we discussed the critical importance of organizing your brand’s digital assets as they relate to data privacy and cyber security — but a secure dataset isn’t just about compliance and liability. An...