Auto Industry
Car Dealers, Superfans, and 46% Turnover
Every car brand has its superfans, so why aren’t there more of them working at the dealerships? Where are the enthusiasts?
April 11, 2023
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Every car brand has its superfans, so why aren’t there more of them working at the dealerships? Where are the enthusiasts?
If you haven’t paid attention, you may want to look again: far from being an environmental disaster, Bitcoin is driving green growth!
Get your data ready. Once you’ve defined your audience, the next step is to determine how to best collect data about them. Start by taking a good look at your existing tools and platforms. Do you have a CRM? A billing system? Customer service software? Inventory management software? Marketing automation in use? How about your website and marketing channels—do any of those platforms track customer behavior? It is likely that
Your customers demand that you meet their needs – and on their terms. But how do you know what those are? A CDP can help!
Between now and 2030, the automotive industry and “car business” as we know it will undergo more change than it saw during the previous 100 years. For the automakers (OEMs), suppliers, service organizations, and the dealerships on the front lines of the car business, these rapid and fundamental changes to the entire industry and ecosystem will provide significant opportunities for those companies willing to embrace and help drive industry transformation.
with special thanks to my co-author, David Pierpont Media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies to show results – ROI, ROAS, attribution and more. But before you ask your agency… What should my budget be? Are you skilled at performance media? How can I be more targeted with my media? How do you prove what’s working and what’s not? …
