The most successful technology implementations aren’t the result of choosing the best vendor—they’re the result of choosing the right vendor for your specific organizational context.
Over the past decade, beyond the push for data warehousing and vanity metrics, enterprise brands have been searching for customer intelligence that improves media performance,
When OpenAI released ChatGPT in November of 2022, the world as we knew it went into a tailspin of persistent change. Artificial intelligence went fast
In part 2, we explore how artificial intelligence can help capture massive amounts of vehicle and pedestrian data, and help keep it secure.
Every car brand has its superfans, so why aren’t there more of them working at the dealerships? Where are the enthusiasts?
with special thanks to my co-author, David Pierpont Media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies
In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle’s onboard diagnostics (OBD) system to alert the driver
Blockchain is the modern shipping container – a game-changing advance that brings efficiency, security and global opportunity to business. Great news if you’re a supply
Digital transformation is a rabbit hole of a topic. Change for one organization doesn’t look the same as it does for another – there
I talk just about every day with brand-managing friends, colleagues and complete strangers on planes (they start it – I’m not a chatty seat-mate) about
