by Tim Hayden | Feb 1, 2018 | Leadership
Too often we think of leadership as a series of tasks to manage, of goals to meet and numbers to hit. It’s a matter of jumping through hoops that we create for ourselves or that others set for us, and we’re judged on how much we’ve done. But true...
by Administrator | Jan 11, 2018 | Business News, Customer Experience, Innovation, Leadership
To start 2018 with a bang, a couple of the Brain+Trust Partners team members headed to CES to take in all the breakthrough technology being introduced. Tim Hayden was invited to IBM Watson Internet of Things’ booth for an Expert Chat. The interview took place...
by Tim Hayden | Nov 29, 2017 | Customer Experience, Leadership, Strategy
This fall, we are celebrating the one-year mark of Brain+Trust Partners being open for operations. It has been a kinetic launch, and we will forever have a “startup” attitude, leaning into a journey that each day has seemingly only just begun. After all, the rate of...
by Administrator | Nov 21, 2017 | Leadership, Strategy
(Photo credit: Simeon Berg via Flickr Creative Commons) In my last post, I talked about the many changes we’ve seen in the last year or so, along with the challenges that executives face as digital business transformation looms large. When I hop in my modified 1985...
by Administrator | Oct 30, 2017 | Leadership, Strategy
I’ve been in the “real world” in business for about two decades, and I’ve been “doing digital” for almost 14 years — about two-thirds of my career. For 19 of those years, I was a corporate animal, working either directly for or as agency support of some of the world’s...
by Administrator | Apr 4, 2017 | Business News, Leadership
In September of 2016 IBM hired their first CMO with experience in the startup world as well as in big business. Her name is Michelle Peluso. Prior to joining IBM she was the CEO of Gilt, which recently sold to Hudson Bay, owner of Saks Fifth Avenue. Michelle was the...