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CDPs, Data Privacy, and the Value of Trust in 2023

CDPs, Data Privacy, and the Value of Trust in 2023

by Jo Borras | Aug 15, 2023 | BUSINESS, Customer Data Platforms (CDP), Customer Experience, TECHNOLOGY, Trust

Relevance and personalization aren’t brand differentiators anymore — they’re a minimum requirement.   — Treasure Data (e-book) It’s 2023, and customers have come to expect what were once considered to be exceptional marketing experiences from every brand...
Data Privacy and the New Secrets of Success | Part 2

Data Privacy and the New Secrets of Success | Part 2

by Jo Borras | Aug 2, 2023 | BUSINESS, Customer Data Platforms (CDP), Customer Experience, MEDIA, Trust, Videos

In Part 1 of Data Privacy and the New Secrets of Success, we discussed the critical importance of organizing your brand’s digital assets as they relate to data privacy and cyber security — but a secure dataset isn’t just about compliance and liability. An...
Data Privacy and the New Secrets of Success | Part 1

Data Privacy and the New Secrets of Success | Part 1

by Jo Borras | May 22, 2023 | BUSINESS, Customer Experience, Cyber Security, Managing Liability, TECHNOLOGY

Most companies don’t consider regulatory compliance and data security thrilling next-level adventures, and we have a hot take on that! The original FTC Safeguards Rule first took effect in 2003 to ensure that financial institutions maintained a given set of...
Get to Know Your Customers — Before it’s Too Late!

Get to Know Your Customers — Before it’s Too Late!

by Jo Borras | Jun 8, 2022 | BUSINESS, Customer Experience, TECHNOLOGY

Getting to know your customers and understanding their wants, needs, and pain points is critical to offering them a solution that works for them — but how do you find that out? In the recent past, companies developed “personas” to help shape their...

Trouble Code: Redefining Automotive Through DTC

by Tim Hayden | Dec 11, 2020 | Auto Industry, Customer Experience, Innovation, Leadership, Strategy

Source: Motortrend.com 2020 In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle’s onboard diagnostics (OBD) system to alert the driver when a vehicle experiences a malfunction. So what code pops up when not just a part, not...
If You Can’t Give a Customer a Cookie

If You Can’t Give a Customer a Cookie

by Tim Hayden | Sep 29, 2020 | AI (artificial intelligence), Customer Experience, Cyber Security, Trust

Delivering a customer-centric content experience is the ultimate marketing goal. But data management issues and an impending seismic shift may prevent you from reaching it. Use these approaches to bridge the chasm that will be left when Google, Apple, and others end...
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