by Jo Borras | Jun 8, 2022 | BUSINESS, Customer Experience, TECHNOLOGY
Getting to know your customers and understanding their wants, needs, and pain points is critical to offering them a solution that works for them — but how do you find that out? In the recent past, companies developed “personas” to help shape their...
by Tim Hayden | Dec 11, 2020 | Auto Industry, Customer Experience, Innovation, Leadership, Strategy
Source: Motortrend.com 2020 In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle’s onboard diagnostics (OBD) system to alert the driver when a vehicle experiences a malfunction. So what code pops up when not just a part, not...
by Tim Hayden | Sep 29, 2020 | AI (artificial intelligence), Customer Experience, Cyber Security, Trust
Delivering a customer-centric content experience is the ultimate marketing goal. But data management issues and an impending seismic shift may prevent you from reaching it. Use these approaches to bridge the chasm that will be left when Google, Apple, and others end...
by Tim Hayden | Aug 18, 2020 | Customer Experience, Innovation, Strategy
With special thanks to my inspiring co-author, John McNeel. Photo: Brayden Law Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ — a brand’s way of broadcasting to the world that, beyond building good products and services, it could also...
by Tim Hayden | Jan 30, 2020 | Business News, Customer Experience, Innovation, Leadership, Strategy
I talk just about every day with brand-managing friends, colleagues and complete strangers on planes (they start it – I’m not a chatty seat-mate) about what digital transformation actually means and how to set priorities in the current business ecosystem. We’re...
by Tim Hayden | Jan 9, 2020 | AI (artificial intelligence), Auto Industry, Customer Experience, Cyber Security, Innovation, Leadership, Strategy, Trust
We are already a week into 2020, and it is obvious that this will be a challenging and opportunistic decade for business. Not since I was managing staffing efforts for EDS and SAIC to deal with legacy systems integration and Y2K compliance projects have I seen so much...