by Jo Borras | Aug 2, 2023 | BUSINESS, Customer Data Platforms (CDP), Customer Experience, MEDIA, Trust, Videos
In Part 1 of Data Privacy and the New Secrets of Success, we discussed the critical importance of organizing your brand’s digital assets as they relate to data privacy and cyber security — but a secure dataset isn’t just about compliance and liability. An...
by Jo Borras | May 12, 2023 | MEDIA, Podcasts, Say It Again, TECHNOLOGY
In this episode of Brain+Trust’s Say-It-Again podcast, Jo explores the early history of electromagnetic theory, as discovered by one of America’s Founding Fathers: the one and only Benjamin Franklin. Along with C-Motive CEO Matt Maroon and brand manager Rachel...
by Jo Borras | Apr 29, 2023 | MEDIA, Podcasts, Say It Again, Uncategorized
In this episode of Brain+Trust’s Say-It-Again podcast, Jo takes a whack (get it?) at the story of Lizzie Borden, whose lasting legacy of murder and betrayal still manages to resonate well into the 21st century. There’s just one problem: Lizzie was innocent....
by Jo Borras | Apr 6, 2023 | Blockchain, MEDIA, Podcasts, Say It Again, TECHNOLOGY
In this episode of Brain+Trust’s Say-It-Again podcast, Jo examines the history of the Knights Templar, a secret order of Crusading religious knights who invented such modern concepts as credit, paper currency, and the use of cryptography to resolve their...
by Tim Hayden | Jul 11, 2021 | Auto Industry, Business News, Infographics, MEDIA
Between now and 2030, the automotive industry and “car business” as we know it will undergo more change than it saw during the previous 100 years. For the automakers (OEMs), suppliers, service organizations, and the dealerships on the front lines of the...
by Tim Hayden | Jan 21, 2021 | Leadership, MEDIA, Strategy
with special thanks to my co-author, David Pierpont Media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies to show results – ROI, ROAS, attribution and more. But before you ask your agency…...
