Get the Most from your Media Agency: Three Big Things
with special thanks to my co-author, David Pierpont Media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies to show results – ROI, ROAS, attribution and more. But before you ask your agency…...
As Far As We Know: Episode 3 – How To Deliver Secure and Frictionless Ecommerce Experiences
The future must be safer than it is today, with frictionless customer experiences, in order for any brand to grow. E-commerce has become the popular option for shoppers of just about everything, and identity theft and fraud are a growing threat. In this episode, we...
As Far As We Know: Episode 2 – Customer Experience – Offline and Experiential with Tricia Houston of MMR Live
As Far As We Know is available on Spotify, Apple Podcasts, Radio Public (below), Google Play, and iTunes. On the second episode of As Far As We Know, Tracy Arrington and Tim Hayden are joined by Tricia Houston, Founder of MMR LIVE, about the vital importance of...
As Far As We Know: Episode 1 – Deepfakes, Misinformation and Business in 2020: Josh Ginsberg
As Far As We Know is available on Spotify, Apple Podcasts, Radio Public (below), Google Play, and iTunes. On the inaugural episode of As Far As We Know, Tracy Arrington and Tim Hayden are joined by Josh Ginsberg, CEO of Zignal Labs, on several media and content...
The Difference: Episode 7 – Glomming Onto Tactics Vs Strategically Attacking Them
Brain Trust Partners’ Co-Founder and CEO, Scott Monty, takes us back to the wild west days of social media and his time with the Ford Motor Company. As someone who has cut through the jungle of building a social media presence for a major corporation, he knows well...
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