by Tim Hayden | Jun 8, 2022 | Artificial Intelligence, Customer Experience, Featured Post, Innovation, Media, Strategy, Trust, Uncategorized
Get your data ready. Once you’ve defined your audience, the next step is to determine how to best collect data about them. Start by taking a good look at your existing tools and platforms. Do you have a CRM? A billing system? Customer service software? Inventory...
by Tracy Arrington | Jan 21, 2021 | Leadership, Media, Strategy
with special thanks to my co-author, David Pierpont Media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies to show results – ROI, ROAS, attribution and more. But before you ask your agency…...
