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Get the Most from your Media Agency: Three Big Things

by Tracy Arrington | Jan 21, 2021 | Leadership, Media, Strategy

with special thanks to my co-author, David Pierpont Media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies to show results – ROI, ROAS, attribution and more. But before you ask your agency…...

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YourBrainTrustBrain+Trust@YourBrainTrust·
25 Sep

The week behind us: China’s Evergrande and the Fed caused brief, but meaningful turbulence https://buff.ly/3EQ9IgV via @jpmorgan

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23 Sep

Three ways to strengthen your brand-agency partnership, from @tracyarrington

Tim Hayden@TheTimHayden

“make sure your brand has done its part to enable attribution and the discovery of insights. Here are the three musts for a brand to build an impactful, modern media partnership” with your #agency. https://buff.ly/3lHRw2c by @tracyarrington via @YourBrainTrust

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