by Tim Hayden | Jan 26, 2024 | AI (artificial intelligence), BUSINESS, TECHNOLOGY
Since AOL sent compact discs to almost every house in America – and even before that, when so many of us were surfing “rooms” and forums within CompuServe – businesses have been presented with myriad opportunities to engage audiences with digital tools and...
by Jo Borras | Dec 21, 2023 | AI (artificial intelligence), BUSINESS, Innovation, Leadership, TECHNOLOGY, Trust
When OpenAI released ChatGPT in November of 2022, the world as we knew it went into a tailspin of persistent change. Artificial intelligence went fast from a dramatized, science fiction version of machine learning and predictive modeling to something that felt — to...
by Jo Borras | Oct 16, 2023 | Auto Industry, BUSINESS, Customer Data Platforms (CDP), Customer Experience, TECHNOLOGY
Despite the ever-growing number of vendors rushing to put a new CDP on the market, it’s a strange truth that most of the CDPs out there are not actually platforms for customer data — and that’s a real potential problem for car dealers. So, why aren’t these “CPDs”...
by Jo Borras | Aug 2, 2023 | BUSINESS, Customer Data Platforms (CDP), Customer Experience, MEDIA, Trust, Videos
In Part 1 of Data Privacy and the New Secrets of Success, we discussed the critical importance of organizing your brand’s digital assets as they relate to data privacy and cyber security — but a secure dataset isn’t just about compliance and liability. An...
by Tim Hayden | Jan 30, 2020 | Business News, Customer Experience, Innovation, Leadership, Strategy
I talk just about every day with brand-managing friends, colleagues and complete strangers on planes (they start it – I’m not a chatty seat-mate) about what digital transformation actually means and how to set priorities in the current business ecosystem. We’re...