Get to Know Your Customers — Before it’s Too Late!
June 8, 2022
No Comments
Your customers demand that you meet their needs – and on their terms. But how do you know what those are? A CDP can help!
Your customers demand that you meet their needs – and on their terms. But how do you know what those are? A CDP can help!
Between now and 2030, the automotive industry and “car business” as we know it will undergo more change than it saw during the previous 100
with special thanks to my co-author, David Pierpont Media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies
In the automotive world DTC refers to a diagnostic trouble code. It is used by a vehicle’s onboard diagnostics (OBD) system to alert the driver
Delivering a customer-centric content experience is the ultimate marketing goal. But data management issues and an impending seismic shift may prevent you from reaching it.
With special thanks to my inspiring co-author, John McNeel. Cause- or Purpose-based marketing has traditionally been a ‘nice-to-have’ — a brand’s way of broadcasting to
Blockchain is the modern shipping container – a game-changing advance that brings efficiency, security and global opportunity to business. Great news if you’re a supply
Digital transformation is a rabbit hole of a topic. Change for one organization doesn’t look the same as it does for another – there
I talk just about every day with brand-managing friends, colleagues and complete strangers on planes (they start it – I’m not a chatty seat-mate) about
We are already a week into 2020, and it is obvious that this will be a challenging and opportunistic decade for business. Not since I
