Cybersecurity and the CMO

Cybersecurity and the CMO

(Photo credit: Yuri Samoilov via Flickr Creative Commons) You might not have realized it, but on October 21, 2016, the role of the CMO — and writ larger, business itself — changed forever. Last Friday’s DDoS attacks on the Dyn Managed DNS infrastructure took out much...
Whither Twitter?

Whither Twitter?

(Photo credit: Ged Carroll via Flickr Creative Commons) It’s almost become blood sport in the past two years, watching Twitter’s stagnant user growth and investor disquiet, and predicting its downfall or outright demise. As competition like Snapchat and Instagram...
The Brain+Trust Vision

The Brain+Trust Vision

Credit: Mélanie Plante (Flickr)  When we thought about creating Brain+Trust Partners, we honestly struggled a bit. We knew we wanted to bring together partners who had significant experience with big brands, but we didn’t want to create a business model that was...